EA Sports expands into real-world sporting goods
by JC Fletcher 
{ Feb 17th 2009 at 12:20PM }
The EA Sports toy line includes "interactive training tools" which use voice commands to instruct players, boxed games "containing all the equipment necessary for kids to practice and play a sport," toys that cheer when kids "use proper techniques," and a line of "high density foam balls," which are pretty much just balls.
The brilliance of EA's slogan, "If it's in the game, it's in the game," is now revealed. It works the other way too!
Reader Comments (Page 1 of 1)
xenocidic @ Feb 17th 2009 12:43PM
It'll be sweet when they start selling footballs without lace and then offering lace as a purchasable content add-on.
offday @ Feb 17th 2009 12:51PM
lol I was thinking the same thing.
Or gray basketballs, orange paint not included.
Deck @ Feb 17th 2009 1:59PM
This... is pathetic. Seriously.
Spike @ Feb 17th 2009 3:10PM
will it be the same football every year, but a different color, and will it be a nerf football for the wii
Ian @ Feb 17th 2009 6:35PM
Yeah, it's a shameless money grab on EA's part, but anything that's going to get kids outside playing sports more can't be a bad thing.