We've turned such phrases as "rich with spectacle," "booth babier" and "circus sideshow" when describing the extravagant elements of E3, which will be making a reemergence in E3 2009
, but we feel that ESA senior director of communications Dan Hewitt aptly summed up the spirit of this year's illustrious trade show with a conciseness we've yet to muster: E3 2009 will welcome back the decidedly absent "glamour, sizzle and excitement"
of Expos preceding the professionalization
of the annual event in 2007.
That's not to say we'll see a return of the "over-the-top excess" that personified E3 2006, resulting in a gargantuan price tag for the event -- Hewitt says we can expect to see elements from the gaudy earlier years combined with the no-nonsensical attitude which characterized the event in '07 and '08. In other words, there will be copious amounts of booth babes, but they'll be adhering to a strict dress code of conservatively tailored three-piece suits.