At the height of the criticism, developer Jonathan Blow explained the reasoning behind the controversial price as a means to assure that he broke even, writing on his blog, "I had to guard against the Space Giraffe problem," referring to Jeff Minter's critically acclaimed XBLA title that released for 400 and sold "only 19k copies." He further expounded on his point to 1UP last year, stating, "If those are the only people who like the game [a niche group], then I'd basically be bankrupt."
However, considering the enormous success of Braid (both critically and commercially) on XBLA over the last eight months, we're left wondering why the price tag has been upped and if the game's outspoken creator has something to say about it. We've asked Mr. Blow for comment.
Update: The price has now been lowered to $14.95.