While publishers may unleash the PR hounds
over some games, apparently they aren't so concerned when it comes to movie tie-in titles. MCV
spoke with several company representatives behind this year's movie-licensed cash-ins, revealing the opinion that megaplex titles are enjoyed by fans of the film and reviews don't really matter.
Activision Blizzard's head of marketing, David Tyler, notes that many licensed titles are targeted at kids, who really don't pay attention to scores. He believes success or failure depends on how fun a game is, and that game ratings are largely the concern of an older target audience. Meaning, if there was a movie tie-in game for The Bucket List
, chances are, the publisher would make sure it's amazing