Pleasants didn't expect the publisher to cut the marketing budget for its games, but does foresee games having "much longer" lead times to build consumer hype. Although he didn't mention any titles, Mirror's Edge and Dead Space would probably be fine examples, as neither had its coming out party until E3 2008 and both released to relatively low sales just a few months later.
EA will be releasing more titles for Wii and sees great change coming to the rhythm game genre. The publisher is also looking to expand its online offerings, as Pleasants is "bullish" about Star Wars: The Old Republic's potential, but blessedly notes that it would be "hubris" to posit is as a World of Warcraft killer.
