SOE promotion nets $20k Child's Play contribution

by David Hinkle { Feb 27th 2009 at 2:00AM }

SOE recently ran a really swell promotion in its Everquest and Everquest II games. For every player that purchased a specific Child's Play virtual item on the Marketplace using the title's currency, Station Cash, SOE would make a $10 donation to Child's Play. Despite an aching (real-world) economy, players managed to do some serious spending, driving SOE's total contribution to Child's Play to $20,000. To put that in perspective, $20,000 is the equivalent of just over 1,333 months of basic Everquest II access for a single subscriber.

Tags: charity, childs-play, everquest, everquest-2, everquest-ii, mmo, pc, soe, sony-online-entertainment

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Reader Comments (Page 1 of 1)

Kevin949 @ Feb 27th 2009 2:18AM

Awesome.

Geist @ Feb 27th 2009 9:19AM

It's good to see how large Child's Play has become. It looks like it's essentially the de facto charity for gaming companies and whatnot to contribute to.

Levi @ Feb 27th 2009 11:02AM

boobs.

Jouten @ Feb 27th 2009 11:16AM

Nice!

AlphaMatrix @ Feb 27th 2009 12:12PM

$20,000 / $10 per player = 2,000 players purchased the item. Good show EQ1&2 players who took part in this!

haddin @ May 21st 2009 12:21PM

Something that everybody seems to forget is that you just need to look back at history and you will so that it has all been done before. Look at EverQuest, it is still going strong with the same game play from the past. Does anybody think that it really matters.
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haddin

EQ2 Plat