Capcom unfazed by Street Fighter box office flop, taking Marvel's approach to movies
by Griffin McElroy 
on Mar 3rd 2009 4:01PM
Though you would think that the critical obliteration of a major motion picture based on a gaming franchise would cause concern for said franchise's progenitor, Capcom seems to be unaffected by
the poor reception of the recently released film
Street Fighter: The Legend of Chun-Li. In response to the movie's harsh scrutiny,
Capcom communications head Chris Kramer simply replied, "Critics were unkind to the first
Street Fighter movie as well, but that film has been ridiculously profitable for Capcom over the last decade." Sadly, that success came at the cost of
the life of our beloved Raúl Juliá.
Was it worth it, Capcom?
Kramer explained that from this point on, Capcom will be adopting the
cinematic strategies of Marvel Comics, whose heavily branded, co-produced films have helped revitalize sales of its ink-and-paper offerings. If the company is following Marvel's cinematic example, we sure hope
Legend of Chun-Li is its rare,
Elektra-esque misstep, and that future titles (
Clock Tower and
Lost Planet adaptations are currently in development) will be of a more favorable,
Spider-Man 2-esque caliber.
