Capcom discusses new focus on PC, digital distribution

Speaking to Rock, Paper, Shotgun, Capcom's Christian Svensson discussed the company's renewed focus on the PC market and digital distribution. According to Svensson, Capcom sees the PC as the world's most common platform, noting "the platform of choice in many countries is not a current-gen console." With many publishers focusing on consoles, Svensson sees diminishing support for the PC as an advantage for Capcom, saying that "the more people who shy away from that platform, the bigger the opportunity."

Another key to Capcom's strategy is digital distribution. Svensson said that Capcom is already leading in digital distribution on 360, PS3 and Wii, and is now "building up a digital distribution channel" for PC "that has about twenty different partners." He believes that the company's digital distribution business will likely fair just as well as retail sales "in the current climate."

Finally, Svensson believes that the PC industry needs to move toward becoming more consumer-friendly. That means helping consumers understand system requirements as well as coming up with "an anti-piracy policy that is friendly to consumers, that will remove barriers to sales, and improve the ecosystem." In an interesting twist, Svensson said there are positive aspects of piracy that could be harnessed by the industry. "As a distribution network it is useful," said Svensson.

Hit the source link for the full interview.