Codemasters wants 'gamer's games' on Wii, finds other publisher strategies 'bewildering'


Codemasters has a couple new execs talking about the publisher's "cautious strategy" on the Wii -- and, by "cautious," they mean making titles that appeal to core gamers. UK General Manager Jeremy Wigmore and Marketing VP Alex Bertie tell MCV that Codemasters "can't ignore Wii," despite the publisher's emphasis on next-gen titles.

Bertie finds it "bewildering" to see what other companies are doing with Nintendo's juggernaut. He expresses that Codies isn't going to make "cheap, crappy ports" and expects the company to produce "gamer's games." Wigmore believes that other publishers constantly going to retail with a "mass-market product" only makes those games become "white noise." It'll be interesting to see if Codemasters retains its thinking about Wii after Overlord: Dark Legend releases in a few months and the publisher starts seeing sales figures.

Tags: codemasters, dirt, overlord-dark-legend

Reader Comments (Page 1 of 2)

Joystiq Features





Featured Galleries (view all)

Trauma Team (2/10)
Ancients of Ooga (XBLA)
Need for Speed: Shift Ferrari Racing Pack
Rocket Knight character art
Calling (2.8.2010)
Age of Zombies (PSP and PS3 Minis)
Blaster Master: Overdrive (WiiWare)
Supreme Commander 2
Metro 2033 (02-04-10)

Team Joystiq

Chris Grant

Editor-in-Chief

RSS Feed

James Ransom-Wiley

Managing Editor

RSS Feed

Ludwig Kietzmann

Senior Editor

RSS Feed

Andrew Yoon

East Coast Editor

RSS Feed

Randy Nelson

West Coast Editor

RSS Feed

Justin McElroy

Reviews Editor

RSS Feed

Alexander Sliwinski

Contributing Editor

RSS Feed

Ben Gilbert

Contributing Editor

RSS Feed

David Hinkle

Contributing Editor

RSS Feed

Griffin McElroy

Contributing Editor

RSS Feed

JC Fletcher

Contributing Editor

RSS Feed

Kevin Kelly

Contributing Editor

RSS Feed

Mike Schramm

Contributing Editor

RSS Feed

Richard Mitchell

Contributing Editor

RSS Feed

Xav De Matos

Contributing Editor

RSS Feed

About Joystiq

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 125, for Friday, Jan., 29.



Archive | RSS | iTunes

Autoblog

Urlesque

Download Squad

Engadget

Massively

Asylum

WoW

Engadget HD

Big Download