PlayFire took the bull by the horns when SCEA released its Trophy features on PlayStation.com and allowed users to sync their PlayFire cards with their Trophy info. It's not automatic, but it's a lot faster than adding them individually. These new official cards, however, will "update automatically based on the Portal." We're not sure what the "Portal" is, but a Trophy card that updates automatically sounds great to us.
These Trophy cards will be available from eu.playstation.com (though you can use a PSN account from any region) at some point soon. We'll be sure to let you know when they go live.