The man with his own Joystiq tag, Michael Pachter, is at it again, this time talking about Nintendo and the Wii. In likening Nintendo's success with the Wii to that of McDonald's success in slowly killing you, Pachter says a lot of what worked for the food chain is working for Nintendo right now. Does that make Mario a Big Mac?
"They buy the Wii games that they buy for the same reason that people go to McDonald's," Pachter said on consumers. Further elaborating on his comparison of the two companies, he said, "McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you." He says that if the "concept is right," the "recognition factor" is there, and if "you can 'get it' from what's on the box," then "sometimes the game doesn't even have to be that good in order for it to sell."
He must have skipped lunch today, because Pachter also brought Nintendo's competition into the food comparison mix, saying, "Nintendo has become the fast food machine. Sony is very much the high-end restaurant. And Microsoft is somewhere in between."
So, basically, the Wii is like a #4 on the value menu, the Xbox 360 is like lunch at Applebee's, and the PS3 is like getting a reservation at Dorcia on a Friday night. Got it.
Reader Comments (113)
Posted: Mar 11th 2009 5:13AM (Unverified) said
That's all well and good but Nintendo are the most innovative company in the games industry and their own games are among the most well-polished and critically received games out there. How does that fit into the McDonald's analogy? Oh wait it was just a way of drawing controversy and comment. Oh... whoops.
Posted: Mar 11th 2009 8:01AM shattercross said
Nintendo's games are...
the third party crap they let release isn't.
Reply
the third party crap they let release isn't.
Posted: Mar 11th 2009 7:24AM (Unverified) said
Just like Macdonalds, the Wii is something you tend to avoid if you have a better option.
The PS3 is the posh meal at the nice resteraunt, everyone goes home full and happy and in the end the bill is fairly reasonable, but you knew that before you ordered.
The 360 is the burger and chips at one of those places that looks cheap, tends to dissapoint, but ends up costing an arm and leg, usually screwing you on the drinks or something. Perhaps a buffet of generic FPS games, that charges a surcharge for sitting at a table and constantly offers you overpriced drinks while you're eating their salty, thirst building food.
The PS3 place let's you bring your own drinks (read: standard HDD, bluetooth headsets etc)
The PS3 is the posh meal at the nice resteraunt, everyone goes home full and happy and in the end the bill is fairly reasonable, but you knew that before you ordered.
The 360 is the burger and chips at one of those places that looks cheap, tends to dissapoint, but ends up costing an arm and leg, usually screwing you on the drinks or something. Perhaps a buffet of generic FPS games, that charges a surcharge for sitting at a table and constantly offers you overpriced drinks while you're eating their salty, thirst building food.
The PS3 place let's you bring your own drinks (read: standard HDD, bluetooth headsets etc)
Posted: Mar 11th 2009 8:03AM shattercross said
20 bucks says 5 people leave negative comments after reading your post.
Reply
Posted: Mar 11th 2009 8:11AM (Unverified) said
I wouldn't even take that bet because I agree entirely.
This place is an ecksbawks fest these days.
Like something out of a RE game, people wandering around, zombie like, brainwashed by M$ - spouting ridiculous claims that their less powerful, old technology somehow is better than the new more advanced tech and throwing their money at Mr Gates the whole time.
I think you would need to be pretty much brain dead to buy your 2nd / 3rd ecksbawks after yet another RROD.
Scary.
I still mourn the passing of PS3fanboy.com.
Reply
This place is an ecksbawks fest these days.
Like something out of a RE game, people wandering around, zombie like, brainwashed by M$ - spouting ridiculous claims that their less powerful, old technology somehow is better than the new more advanced tech and throwing their money at Mr Gates the whole time.
I think you would need to be pretty much brain dead to buy your 2nd / 3rd ecksbawks after yet another RROD.
Scary.
I still mourn the passing of PS3fanboy.com.
Posted: Mar 12th 2009 5:08AM (Unverified) said
Damn, it's worse than I thought! Joystiq has gotten proper infected with the x-virus.
eeecckkkkssssbbbaaawwwkksssss want to eat your common sennnnnsssssseeeee....
Reply
eeecckkkkssssbbbaaawwwkksssss want to eat your common sennnnnsssssseeeee....
Posted: Mar 11th 2009 8:26AM Tuxy79 said
Good analogy.
Posted: Mar 11th 2009 8:27AM shattercross said
Alrigh, I think I'll offer my interpretation of what Patcher said. The Wii, being Mcdonald's is satisfying and offers what it offers for a good price. Although there are a few items on the menu that are old favorites there's also alot of crap on the menu that no one wants. We all loved Mcdonald's as children and still stop by now and then, but being as we've matured our tastes have developed past the simple fair Mcdonald's has to offer.
Now, the 360 I find would be more akin to Chinese takeout places. Everyone loves Chinese takeout, well mostly everybody. There's a place everywhere and it's well known amongst probably everyone on earth. It offers more complex tastes than your basic Mcdonald's and it's more likely to leave older people happy, the youngin's... not so much but there's stuff on the menu for them, too.
The ps3 would be a nice sit down sushi restaurant. There's not as much people there as Mcdonald's or the sushi place, mostly because it's way more expensive. The menu's slightly smaller than the Chinese place but alot of the items at the sushi place are the same thing or equivalent and there's a few items that you wouldn't find anywhere else that put the others to shame. However, there's not alot there for your kids unless your willing to let them try some of the stuff you're having. Many people pass the sushi place by, wondering how they stay in business- some even wishing they were gone, but day after day they're still there regardless.
Now, the 360 I find would be more akin to Chinese takeout places. Everyone loves Chinese takeout, well mostly everybody. There's a place everywhere and it's well known amongst probably everyone on earth. It offers more complex tastes than your basic Mcdonald's and it's more likely to leave older people happy, the youngin's... not so much but there's stuff on the menu for them, too.
The ps3 would be a nice sit down sushi restaurant. There's not as much people there as Mcdonald's or the sushi place, mostly because it's way more expensive. The menu's slightly smaller than the Chinese place but alot of the items at the sushi place are the same thing or equivalent and there's a few items that you wouldn't find anywhere else that put the others to shame. However, there's not alot there for your kids unless your willing to let them try some of the stuff you're having. Many people pass the sushi place by, wondering how they stay in business- some even wishing they were gone, but day after day they're still there regardless.
Posted: Mar 11th 2009 9:06AM (Unverified) said
People don't eat at McDonald's because it's approachable, consistent or that I know what I'm going to get. They eat there because it's cheap, fast and available 24/7.
And what the hell does "knowing what you're going to get" have to do with McDonald's? I know what I'm going to get at a steakhouse too. And an Indian restaurant. Both of which are approachable and consistent as well.
If you're going to insult Nintendo by comparing it to McDonald's, don't try to be fancy with it, just say it: it's cheap.
And what the hell does "knowing what you're going to get" have to do with McDonald's? I know what I'm going to get at a steakhouse too. And an Indian restaurant. Both of which are approachable and consistent as well.
If you're going to insult Nintendo by comparing it to McDonald's, don't try to be fancy with it, just say it: it's cheap.
Posted: Mar 11th 2009 2:49PM (Unverified) said
the 360 is a steak that you order medium rare and it comes back overheated.
(sorry , but still bitter about my RROD)
(sorry , but still bitter about my RROD)
Posted: Mar 11th 2009 6:15PM (Unverified) said
It's funny. That was the mentality that Nintendo tried to use with the N64 (approachable, recognizable name, etc) and it flopped. There must be a little more meat behind the Wii this time me thinks.
And as a NY'er, I've had Lugers about 3 times, and one time was God awful, 2 of the 3 times they were enjoyable... but certainly not "the best ever".
And as a NY'er, I've had Lugers about 3 times, and one time was God awful, 2 of the 3 times they were enjoyable... but certainly not "the best ever".





