Get this: if you grant free access to a top-tier FPS ... a lot of people will play it. Valve learned this after letting Steam users download and play Unreal Tournament III Black on the house last weekend, to the tune of a more than 2000% increase in simultaneous UT3 players. Valve claims that the conversion rate of trial downloads to full purchases has put the game at the top of its most-downloaded titles, so, being entrepreneurial, it's announced another free-to-play weekend for March 13-15.
The promotional $11.99 purchase price for the game (it's usually $19.99) has also been extended through March 22. Given the apparent success of this program, it'd be unreal to think Valve won't try it with more titles in the future.
The promotional $11.99 purchase price for the game (it's usually $19.99) has also been extended through March 22. Given the apparent success of this program, it'd be unreal to think Valve won't try it with more titles in the future.
[Via Blue's News]
