Price is another major factor Brown discussed, having said that the relatively high price for consoles is still keeping a large chunk of consumers away. Price cuts would drive more sales, as in Brown's example of PSOne and PS2 success at reduced $99 and $149 price points -- both systems sold nearly 50% of their lifetime sales at these prices.
"... We've seen one major price drop thus far in this console cycle; we feel that we have a long ways to go," said Brown making reference to the 360 cuts which brought the Arcade down to $199. And by "long ways to go," he really means 'expect many more price drops to come.' Hopefully, we'll see some of those real soon.