Sony pulls Killzone 2 ads in Toronto following complaints [update]

PlayStation Canada has decided to pull about 300 bus shelter Killzone 2 ads throughout the Greater Toronto Area ahead of schedule following a string of complaints by parents regarding the violent imagery. Davis Mirza, a 4/5 grade teacher, contacted Sony Canada when he noticed one such ad on display at a bus shelter near his Scarborough school.

Mirza told The Toronto Star that ads of such a violent nature do not "help promote any kind of community renewal or even responsibility." Kyle Moffatt, public relations specialist for Sony Computer Entertainment Canada, said the entire bus shelter campaign would be pulled, telling Joystiq the campaign was set to expire soon but the company has decided to "speed up the process."

Moffatt told The Star, PlayStation would establish an off-limits radius around schools for any future, related promotional material. As for the trip to and from school, maybe parents should invest in blindfolds to shield their children from violent images of glowing orange eyes ... we eagerly await Killzone 2 branded innocence protectors.

Update: Kyle Moffatt's position is public relations specialist at Sony Computer Entertainment Canada, not Sony Canada as originally listed.