Beyonce is in Rhythm Heaven (ads), loves Guitar Hero

by JC Fletcher { Mar 19th 2009 at 11:58AM }

How do you market a very cute, but weird, musical microgame collection to the DS's "expanded" audience? For Rhythm Heaven's ad campaign, Nintendo has resorted immediately to plan B ... yonce.

The singer is starring in a new TV commercial for the WarioWare team's upcoming game, and spoke to Entertainment Weekly's The Music Mix blog about the game, although the interview got away from Rhythm Heaven and into general gaming fairly quickly.

"I have been having a great time," she said about playing Rhythm Heaven on-set. "I've been rehearsing for my [upcoming] tour in stilettos and uncomfortable corsets, learning all these arrangements. Today I was playing the game with my socks on, on the couch, and it was very relaxing!"

Beyonce told EW that she likes "all the Wii games," and that Rhythm Heaven reminds her of a portable Guitar Hero, "which is great, because I don't want to carry around a big guitar!" Perhaps somebody handed her Guitar Hero: On Tour instead of Rhythm Heaven?

Gallery: Rhythm Heaven

Tags: beyonce, music, rhythm-heaven

Reader Comments (Page 1 of 1)

B3astofthe3ast @ Mar 19th 2009 12:04PM

Does this mean Jay-Z in Rhythm Heaven?

Markez @ Mar 19th 2009 12:06PM

The advertising formula for Nintendo as of late just seems to be "woman + couch + chuckles while playing" I mean, who are the ad wizards that came up with this one? Don't get me wrong, I think it's better than the 2 Japanese dudes driving around in the smart car. I wonder how much, if at all, these broads in the commercials actually play the games they're advertising.

Think this has got a April release date? Looks like it could be pretty damn cool, reminds me of Wario Ware Touched for the DS, which I had a good time with, so can't wait to see what kind of reception this gets.

Neuromancer @ Mar 19th 2009 12:21PM

Unfortunately the "woman + couch + chuckles while playing" model seems to be working, as offensive as it may seem to dyed-in-the-wool gamers like you and me.

Markez @ Mar 19th 2009 12:28PM

I don't find it offensive at all, just kinda curious.

Moptimus Slime (Leader of the Taylor Swift Defense Force, Gobot in disguise) @ Mar 19th 2009 4:33PM

HOW DARE SHE LAUGH! GAMES ARE SRS BSNS!

Gun Barrier @ Mar 19th 2009 12:07PM

"Today I was playing the game with my socks on, on the couch, and it was very relaxing!"

Wow she plays the DS with nothing but socks on?!

...

i think i'll stop this comment here.

Markez @ Mar 19th 2009 12:11PM

I'll be right back.

Deeznuts420 @ Mar 19th 2009 12:52PM

*holds that thought*

DEEZNUTZ @ Mar 19th 2009 1:13PM

*steals that same thought from his brother deez420 and puts it in the spank bank*

She is absolutely fap-alicious...

Dirty @ Mar 19th 2009 1:13PM

*momentarily pauses*

aggrazel @ Mar 19th 2009 1:23PM

If she likes the DS, maybe I should show her my Wii.

xGearSecondx @ Mar 19th 2009 3:49PM

*gets the Lubriderm lotion*

DEEZNUTZ @ Mar 19th 2009 4:51PM

@ xGearSecondx

Lubriderm... LMAO!!! I laugh cause it's funny... I laugh cause it's true.

MrSpaceCowboy @ Mar 19th 2009 12:13PM

If she likes it, she should put a ring on it.

... Sorry.

MrSpaceCowboy @ Mar 19th 2009 12:24PM

In addition, you could also say that she's "Crazy in Love" with Rhythm Heaven.

Alright, I'll stop now.
Again; my apologies.

Feba @ Mar 19th 2009 12:16PM

of course it does nothing for gamers, but these commercials are probably one of the biggest reasons the DS has such a large female userbase.

Cody @ Mar 19th 2009 2:44PM

It really is amazing. I can't explain it. My girlfriend DESPISES videogames. Like eyerolling-induced despises of them. Can. Not. Stand. Them.

She picks up my DS off the shelf the other day when our power went out in the house and started playing Clubhouse Games. 3 days later and I can't pry the thing from her hands.

MRB1G @ Mar 19th 2009 12:28PM

YAY! my favourite celebrity on my favourite console, well done nintendo :-D

Jack_Jackington @ Mar 19th 2009 12:43PM

if she were more attractive, i'd still not care

Maverick Saturn @ Mar 19th 2009 12:52PM

Good, anything that gets her moving is fine by me :D

Mike @ Mar 19th 2009 12:59PM

She's upgrading that DS

xGearSecondx @ Mar 19th 2009 3:50PM

I see what you did there

Sasha N @ Mar 19th 2009 1:09PM

great

Giroro @ Mar 19th 2009 2:00PM

It looks like she's holding a DSi . . . Couldn't have possibly been Guitar hero :\

Douche Bigalow @ Mar 19th 2009 2:01PM

Why do famous black women lighten their skin? And a followup question: HOW do famous black women lighten their skin? Is it some form of bleaching?

Mr.Slaughter @ Mar 19th 2009 2:20PM

Nah, it's just photographers who don't bother to change their light filter.

Cody @ Mar 19th 2009 2:47PM

facepalm @ Douche's comment.

Very appropriate username for the comment too. Where do you live central Nebraska??

Markez @ Mar 19th 2009 3:20PM

Serious facepalm, facedesk, and eyepencil. Some people don't know when to shut their mouths.

Douche Bigalow @ Mar 20th 2009 5:18PM

LOL, you liberal douchebags crack me up. Her skin is obviously lighter. I didn't lighten it, I'm just asking a question. She looked better before she changed her skin color - and I should know, I'm black!

Ridgecity @ Mar 19th 2009 2:34PM

Beyonce, Rhythm Tengoku or Rhythm Heaven as its now called is way better than Guitar Hero, you have a nice piece of ass but sure don't know your video games, which I find a intensely erotic characteristic on most women.

Saria the Cat @ Mar 19th 2009 2:42PM

Doesn't really do much for me.

Dante G @ Mar 19th 2009 3:23PM

I wonder how expensive it was to hire her for the ad. It's sure to do wonders for sales numbers. Too bad small publishers don't have the dough to pay for tv ads with famous people. It's odd only publishers with money can have ads to make even more money. Well, it's not odd, it's just the way the world is.