SCEA exec: PS3 is going to 'stand the test of time'


In a recent interview with GameDaily, SCEA Senior Vice President of Marketing Peter Dille responded to the multitude of rumors claiming the PS3 will see a price drop in the coming months. Simply put, Dille explained that Sony's profit strategy for the PlayStation brand "limits the playbook when it comes to pricing and promotion." Rather than talk about price cuts, SCEA is attempting to "communicate the value inherent in the PS3." (Blu-ray! Wi-Fi! Hard drive!)

Dille was hopeful that consumers will recognize said inherent value -- he dropped reminders of the PS3's prospective 10-year life cycle, explaining that the somewhat costly console will "stand the test of time." Now it just has to explain the concept of a gaming console's "life cycle" to the average, console-purchasing Tom, Dick and Harry, and Sony will be made in the shade.

Tags: life-cycle, peter-dille, price-cut, price-drop, scea, sony

Reader Comments (Page 1 of 4)

Joystiq Features





Featured Galleries (view all)

Trauma Team (2/10)
Ancients of Ooga (XBLA)
Need for Speed: Shift Ferrari Racing Pack
Rocket Knight character art
Calling (2.8.2010)
Age of Zombies (PSP and PS3 Minis)
Blaster Master: Overdrive (WiiWare)
Supreme Commander 2
Metro 2033 (02-04-10)

Team Joystiq

Chris Grant

Editor-in-Chief

RSS Feed

James Ransom-Wiley

Managing Editor

RSS Feed

Ludwig Kietzmann

Senior Editor

RSS Feed

Andrew Yoon

East Coast Editor

RSS Feed

Randy Nelson

West Coast Editor

RSS Feed

Justin McElroy

Reviews Editor

RSS Feed

Alexander Sliwinski

Contributing Editor

RSS Feed

Ben Gilbert

Contributing Editor

RSS Feed

David Hinkle

Contributing Editor

RSS Feed

Griffin McElroy

Contributing Editor

RSS Feed

JC Fletcher

Contributing Editor

RSS Feed

Kevin Kelly

Contributing Editor

RSS Feed

Mike Schramm

Contributing Editor

RSS Feed

Richard Mitchell

Contributing Editor

RSS Feed

Xav De Matos

Contributing Editor

RSS Feed

About Joystiq

Joystiq Podcast

New episodes every Friday! Now playing: Joystiq Podcast 125, for Friday, Jan., 29.



Archive | RSS | iTunes