Wendy's becomes Wendy'z for Petz in-store promotion
by Ben Gilbert 
on Mar 19th 2009 2:05AM
It seems that while
advertisers in the UK are discouraging gamers from eating fast food (or playing games, for that matter), US fast food chain Wendy's is partnering with Ubisoft to offer toys based on its uber-popular
Petz series, according to
Brandweek.com. During a five-week campaign in stores, customers picking up a Wendy's "Kids Meal" will receive one of a variety of
Petz-themed items: a
Petz Catz PC game,
Petz Dogz PC game, a
Catz balancer ball, a
Dogz plush toy or a copy of the
Petz-themed card game.
Astute readers will note this
isn't the first time Wendy's has partnered with a video game company for an in-store promotion, though this time around, we're betting
Jack Thompson isn't getting up in arms over the less than inflammatory nature of the product involved.
