UK game retailers Play.com and GAME are reporting a surge in sales after this month's British Academy of Film and Television Arts
awards, according to UK site MCV
. GAME's COO Terry Scicluna, speaking with MCV, said that the awards show garnered a "real buzz" from consumers while Play.com reported a 14 percent increase in new customers to their site since the March 10th awards ceremony.
An aggressive stickering campaign at the UK game retailer surrounded the awards, with employees not only stickering nominees leading up to the ceremony but also BAFTA winners
immediately following. "In all GAME stores the nominated games were stickered as official BAFTA nominees, and in the last week the winning games have been re-stickered to highlight their Award success," said Scicluna ... likely pondering what to sticker next.