Atari/Infogrames sells distribution business to Namco Bandai


Atari/Infogrames is selling its 66 percent stake in Distribution Partners, a retail distribution and marketing company. In a rather strange turn of events, those shares will be delivered to Namco Bandai. (Infogrames has traditionally published Namco Bandai's products in Europe.)

The financial struggles of Infogrames are well-known, but the company has been making great strides in revitalizing its business. The sale of its majority stake in Distribution Partners will allow the company to further its "transformation into a content-led online game company." The money earned from this sale will be used to invest in further game development -- or, considering the company's track record, other orphaned game projects.

Tags: atari, business, distribution-partners, infogrames, namco-bandai

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