GDC09: The Gillette Power Fusion Gamer razor

by Justin McElroy { Mar 26th 2009 at 11:49PM }

It seemed like a great idea at the time: We scour the GDC expo floor for the Gillette Power Fusion Gamer -- the world's first and only razor for gamers -- use it and make fun of it. But, whether it was a comic failing on our part or just the sheer tragedy of the product in question, it at some point became a tragic meditation on the downfall of the human race. See if you can spot the exact moment right after the break.

Also, it did give Kevin a really close shave, and there's nothing funny about that.

Tags: gdc-2009, gillette-power-fusion-gamer-the-worlds-first-razor-for-gamers

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Reader Comments (Page 1 of 2)

mezzanine @ Mar 26th 2009 11:56PM

What the hell were they thinking?

People who live in basements playing games and subsisting off of dorito flavor power and red bull must think they have extra strong neckbeard stubble. Let's market a razor to them.

Alex Sohn @ Mar 27th 2009 12:21AM

I'm surprised after Kelly's attempts at dlc articles on Rock Band 2, he didn't try to kill himself.

Kevin Kelly 0-2

WiredKnight @ Mar 27th 2009 12:59AM

The thing is, even if that was the case, wouldn't all men benefit from such a technological advance?

Ridiculous.

SimbaDogg @ Mar 27th 2009 4:06AM

i'm just gah'd damn pissed i watched that video. i watched over 6 god damn minutes of just some dude shaving, thinking i was gonna see him damn near cut his head off or something. maybe i read too much into the "he got a REALLY close shave", or maybe i'm just sick...one thing is for sure, i'm gah'd damn disappointed. on that note good nite.

mark @ Mar 27th 2009 3:23PM

This gamer targeting is a perfect example of what ideas come up when you take corporate decisions at 3 o' clock in the morning!

swartzmi @ Mar 27th 2009 12:00AM

"We know how you guys are." Yea they do.

Hylian7 @ Mar 26th 2009 11:58PM

I would make a horrible joke about this that involves palms of hands, but that might get me banned from here.

Tiptup300 @ Mar 27th 2009 12:55AM

I love you joystiq!

Nick @ Mar 26th 2009 11:59PM

EDIT: I'm under the impression things cannot be "gay" unless they are, ya know, connected to homosexual culture or are literally gay. A statement like, "Boy George is gay." is fine. A statement like, "This game looks gay." is not. No more in the future! Please and thank you!

Ihavepants @ Mar 27th 2009 12:03AM

Well I'm sure the homosexual gaming community will enjoy it then.

Good-o.

Nick @ Mar 27th 2009 12:05AM

harharhar

you know what I mean.

Anticrawl @ Mar 27th 2009 12:51AM

A gay razor huh? So this is the one I should buy if I wanna shave my private parts without getting skin irritation? Thanks for the info!

WiredKnight @ Mar 27th 2009 1:00AM

@Anticrawl.

Get with the times, man. Girls love well-groomed junk just as much as gay men.

Anticrawl @ Mar 27th 2009 1:08AM

Oh I know man, plus everything feels a whole lot better *wink wink nudge nudge." Seriously though kids, they are great razors, just remember - go against the grain prepare for some pain!

Anticrawl @ Mar 27th 2009 1:18AM

@Wired Knight

Just noticed you might have thought I said that as an insult to any gay man, quite the opposite actually to clarify.

Mister Bogus (Mr. ESC) @ Mar 27th 2009 1:57AM

I lol'd ha ha.

Good job anticrawl.

WiredKnight @ Mar 27th 2009 3:52AM

@anticrawl

Nah man it's all good.

Lord Negatron @ Mar 27th 2009 8:04AM

I love how the convo between Wired Knight and Anticrawl involved the shaving of bawls and gay men. Notice, how the testosterone levels (machismo) increased throughout the conversation.

AC: "You misunderstood me bra! I meant this not that"

WK:"Nah bro its all good man"
*fist bump!*

Boyss its ok...Ball shaving is ssuper sexy, cooelle.

WiredKnight @ Mar 27th 2009 2:26PM

@Negatron

I love how you think it means anything. Oh you're so clever.

ZaxCG2 @ Mar 26th 2009 11:59PM

You guys are such dweebs.
But you're our dweebs.

Scuba Steve @ Mar 27th 2009 12:00AM

Wow. He was straight up shaving his lips. Haha.

NukeAssault @ Mar 27th 2009 12:02AM

KK: Its vibrating

JM: That's what she said.

oh... oh lol.

mynk @ Mar 27th 2009 12:02AM

am i the only one that actually had a change of opinion and likes this razor randomly after this video?

Chris @ Mar 27th 2009 12:59AM

exactly what I felt too.

I really liked the girl there, she was respectful, communicated well, knew her product, and was familiar enough with her audience to appreciate a couple jokes. An effective sales pitch if I've ever seen one.

If I didn't mind looking like a 15 year old boy when I went clean shaven I might consider picking one of these up.

Welcome Nick!!! @ Mar 27th 2009 2:08AM

Well see, I have a Fusion, and I don't see the difference between this and the Fusion Gamer, other than the color scheme. Both have the same features, and the Fusion came out over a year ago.

Uncontrol @ Mar 27th 2009 12:04AM

you'll pry my mach 3 from my cold dead hands

WiredKnight @ Mar 27th 2009 1:01AM

Hah, glad I'm not the only one.

THE WICKER MAN (BWF) (GT: Dalek Prime) @ Mar 27th 2009 1:30AM

Your mum will be sad to find u in the basement like that! Don't do it!

CH3BURASHKA @ Mar 27th 2009 12:05AM

I have a great Gillette story. I turned 17 this past December, and about a month before, Gillette sent me a box set of a Fusion razor, shaving cream and a sample bottle of body wash. The box had printed all over it in big letters, "Congrats! You're 18 Now!". I'm an only child, and as I said, this was when I was still 16. The reason for this gift was, as it turns out, the multiple coupons inside the box, so as to insure that I buy Gillette for the next year.
I thought it was hilarious.

Did anyone else get this?

Shig @ Mar 27th 2009 12:11AM

Yeah, I got the same thing for my 18th birthday, except mine only had the razor and shaving cream inside, no body wash.

Zanthox @ Mar 27th 2009 12:22AM

Not exactly, I didn't get one. One of my best friends did, however. He actually got two, so he gave his extra to me and I have been using it for almost 4 years, haha!

And yeah, 6 and a half minutes of awesome I can't believe I watched, keep up the random hilarious videos guys!

EshuElegbara @ Mar 27th 2009 1:02AM

Yeah, back in the storied past of 2003 (ugh, I feel old), pretty much everyone at my HS got a Gillette box for his 18th. It was actually a really nice razor, and a good sized can of gel, and if I hadn't already been given a nice electric one I probably would still be using regular razors to this day.