Developers will have one big reason to make games exclusively on the PlayStation Network: money. Sony's Chris Eden spoke at GDC about a new program available for developers called "Pub Fund." In an effort to make the online service more lucrative, the Pub Fund deal has Sony matching development budgets of PSN-exclusive titles. "We're looking for a number of great games, and in return for exclusivity we'll match your development budget with guaranteed royalties," Eden said.
The first game to be developed under the Pub Fund agreement is Burn Zombie Burn (pictured), available today on the PlayStation Store. The Pub Fund will entitle developers to financial assistance, without having to sacrifice their IPs. "This is not Sony buying your product," Eden noted. "You'll be the publisher, you'll own the IP and you'll control your product. This is assisting you to make your next step from developer to publisher."
We're not sure what the fine print entails, but Pub Fund sounds like an overall "win" for developers. Developers -- if you want to work with Sony, you may want to contact them at devrel-scea@playstation.sony.com.
Reader Comments (40)
Posted: Mar 26th 2009 8:47PM (Unverified) said
Sounds good. :)
Developers win, and so does Sony. Great deal I think.
Reply
Developers win, and so does Sony. Great deal I think.
Posted: Mar 26th 2009 8:47PM SirFenwick said
Sounds like a good system. It'll help start-ups get there first game going.
Whatever helps get more games is fine by me!
Reply
Whatever helps get more games is fine by me!
Posted: Mar 26th 2009 8:49PM Typicalgamer said
maybe you should ask BOb, the creator of bob's game to make a game for you
Reply
Posted: Mar 27th 2009 12:08AM Levi said
Bob's crazy antics (read: website) was just his way of acting out the story of his game in real life. He's not actually the retard he presents himselfto be, but rather the last boss of his own game. He's not basing he last boss off of himself; rather thee bob else all know from his website was based off of the fictional Bob that is the last boss of the game, Bob's Game.
Complex, I know, but I called it all along. Proof is in the YouTube.
Reply
Complex, I know, but I called it all along. Proof is in the YouTube.
Posted: Mar 26th 2009 9:14PM (Unverified) said
Microsoft will say "We already make development incredibly cheap and buy up any company that looks halfway good. We'll be ok."
Nintendo will say "Hahahahahhahaha, that's cute. We're selling flash games. We're selling freaking flash games! People are paying money. FOR FLASH GAMES! That's how good we are."
Reply
Nintendo will say "Hahahahahhahaha, that's cute. We're selling flash games. We're selling freaking flash games! People are paying money. FOR FLASH GAMES! That's how good we are."
Posted: Mar 27th 2009 1:02AM Matt PSN Matt2005USAF XBL Matt2 said
XBL Arcade has been getting a lot of Exclusive games? Could have fooled me! Maybe in the 3 years it has been out there has been a lot, but in the last 6 months to a year it has all been PSN exclusive games getting the most coverage. XBL gets crappy old school games ported to the system, while 80% of PSN games are original games.
Reply
Posted: Mar 27th 2009 12:43AM (Unverified) said
How do you think Sony gets exclusives? So many 2nd party studios they've bought up over the years. The PSN's top exclusives have mostly been bought out by Sony so while the internet tends to hold Microsoft to a strict standard and Sony to a holistic one, or none at all, both have their fair share of bought exclusives.
Reply
Posted: Mar 27th 2009 11:55AM Knight Marquise said
Why would Nintendo or Micosoft have to respond? Nintendos not in the same space as the Ps3 or 360, and with its sales-doesn't have any worries.
MS is comfortable with the 360 sales steadily outpacing the PS3 sales.
What this reminds me of, is the type of things Microsoft tried to do and offer devs during the original xbox days when they were trying to break into the console market against the, then, behemoth Sony playstation brand.
Reply
MS is comfortable with the 360 sales steadily outpacing the PS3 sales.
What this reminds me of, is the type of things Microsoft tried to do and offer devs during the original xbox days when they were trying to break into the console market against the, then, behemoth Sony playstation brand.
Posted: Mar 26th 2009 8:57PM (Unverified) said
maybe psn will start getting more exclusive dlc now
Reply
Posted: Mar 27th 2009 2:27AM (Unverified) said
Yeah I'm not holding my breath for that. I've just started boycotting devs that get their DLC bought out by MS, because if their title is multiplat, and they have DLC for the PC and Xbox but not the PS3, they don't value my money. It's bullshit being treated as a second-class citizen.
If devs and publishers would just print on the box "no DLC for you PS3 owner", I'd be happy. Make it obvious in the store so we can make an informed decision.
Reply
If devs and publishers would just print on the box "no DLC for you PS3 owner", I'd be happy. Make it obvious in the store so we can make an informed decision.
Posted: Mar 28th 2009 3:24PM (Unverified) said
With a new IP and the PSN charging for transfers (discounted rate for exclusive titles I believe, but still a charge), I wonder if it's a money related issue that no demo was released.
The small number of reviews I have read stated it was repetitive and there is only offline co-op play. Those two issues have me holding out for now and sticking with Kill Monty.
Reply
The small number of reviews I have read stated it was repetitive and there is only offline co-op play. Those two issues have me holding out for now and sticking with Kill Monty.
Posted: Mar 26th 2009 9:22PM (Unverified) said
As if the PS3 hasn't been hemoragging money since release day.
Reply
Posted: Mar 26th 2009 9:46PM (Unverified) said
this is a good idea for sony.
they should have used this model before.
i just dont think exclusive arcade style games will be enough to sell consoles or gain market share.
Braid was supposedly a great game, sold very well, but did not sell any 360 consoles for microsoft last year IMO.
i hope sony has looked at the full accounting picture of how many $ 10 PSN titles they have to sell to make a profit from them. i hope sony does not think exclusive PSN arcade games will sell Millions of consoles.
if used right this is a great idea, but could also lead to more problems and loses if not accounting for correctly.
not many PSN or XBLA games have sold more than 1 million copies, and how much money is sony going to throw at you to make a game for them??
IMO throwing $ 50 million for GTA, or securing tekken 6, or new square enix ps3 RPG projects, or create a square enix PSN store like capcom, and etc would be a better way to spend extra sony cash.
Reply
they should have used this model before.
i just dont think exclusive arcade style games will be enough to sell consoles or gain market share.
Braid was supposedly a great game, sold very well, but did not sell any 360 consoles for microsoft last year IMO.
i hope sony has looked at the full accounting picture of how many $ 10 PSN titles they have to sell to make a profit from them. i hope sony does not think exclusive PSN arcade games will sell Millions of consoles.
if used right this is a great idea, but could also lead to more problems and loses if not accounting for correctly.
not many PSN or XBLA games have sold more than 1 million copies, and how much money is sony going to throw at you to make a game for them??
IMO throwing $ 50 million for GTA, or securing tekken 6, or new square enix ps3 RPG projects, or create a square enix PSN store like capcom, and etc would be a better way to spend extra sony cash.
Posted: Mar 26th 2009 9:50PM (Unverified) said
my bad. i dunno what happened. i wasnt replying to you directly....
Reply
Posted: Mar 26th 2009 9:49PM (Unverified) said
this is a good idea for sony.
they should have used this model before.
i just dont think exclusive arcade style games will be enough to sell consoles or gain market share.
Braid was supposedly a great game, sold very well, but did not sell any 360 consoles for microsoft last year IMO.
i hope sony has looked at the full accounting picture of how many $ 10 PSN titles they have to sell to make a profit from them. i hope sony does not think exclusive PSN arcade games will sell Millions of consoles.
if used right this is a great idea, but could also lead to more problems and loses if not accounting for correctly.
not many PSN or XBLA games have sold more than 1 million copies, and how much money is sony going to throw at you to make a game for them??
IMO throwing $ 50 million for GTA, or securing tekken 6, or new square enix ps3 RPG projects, or create a square enix PSN store like capcom, and etc would be a better way to spend extra sony cash.
Reply
they should have used this model before.
i just dont think exclusive arcade style games will be enough to sell consoles or gain market share.
Braid was supposedly a great game, sold very well, but did not sell any 360 consoles for microsoft last year IMO.
i hope sony has looked at the full accounting picture of how many $ 10 PSN titles they have to sell to make a profit from them. i hope sony does not think exclusive PSN arcade games will sell Millions of consoles.
if used right this is a great idea, but could also lead to more problems and loses if not accounting for correctly.
not many PSN or XBLA games have sold more than 1 million copies, and how much money is sony going to throw at you to make a game for them??
IMO throwing $ 50 million for GTA, or securing tekken 6, or new square enix ps3 RPG projects, or create a square enix PSN store like capcom, and etc would be a better way to spend extra sony cash.
Posted: Mar 26th 2009 9:59PM (Unverified) said
My, how things have changed at Sony. I'm so glad they ate a little humble pie, and are finally over themselves enough to do this. That false pride thing was really turning me off on the ps3.
"We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform,"
- Jack Tretton
http://www.joystiq.com/2007/07/03/sonys-jack-tretton-we-dont-buy-exclusivity/
Reply
"We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform,"
- Jack Tretton
http://www.joystiq.com/2007/07/03/sonys-jack-tretton-we-dont-buy-exclusivity/
Posted: Mar 27th 2009 12:08AM R Planteer said
You're right.
""Yeah, 'fewer exclusives' is a term, and I don't know what makes an exclusive," says Tretton. "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform." "
Looks like Sony is changing their tune. Not that this is the first time thats happened this gen...or the second..or the third...
Reply
""Yeah, 'fewer exclusives' is a term, and I don't know what makes an exclusive," says Tretton. "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform." "
Looks like Sony is changing their tune. Not that this is the first time thats happened this gen...or the second..or the third...
Posted: Mar 27th 2009 11:19AM (Unverified) said
What did Sony say that was so bad ? Have they _ever_ directly attacked their rivals ?
Look at the crap being spewed by Microsoft about the playstation 3 then come back to me about Sony needing to get off their high horses..
Reply
Look at the crap being spewed by Microsoft about the playstation 3 then come back to me about Sony needing to get off their high horses..
Posted: Mar 26th 2009 10:03PM Premature ejaculation man said
I'd be more inclined. If they match my development costs, even if the title doesn't do overly well, I'd still have some return. But I'm sure they'd choose very selectively. Like I doubt they'd pay for "you have to burn the rope" or some other crap.
Reply
Posted: Mar 26th 2009 10:25PM MyAbsolution said
Microsoft is evil for buying exclusivity, but apparently this is an ok thing for Sony to do.
But seriously, smart move. If you want exclusives from third parties these days, ya gotta pay for em like MS does.
Reply
But seriously, smart move. If you want exclusives from third parties these days, ya gotta pay for em like MS does.
Posted: Mar 27th 2009 11:24AM (Unverified) said
This is different..
Think about the logic here, if you want our financial support to make a game you have it, but because we have provided you with the support and money to make the game your game has to be exclusive to us.. Thats not bribing ..
Reply
Think about the logic here, if you want our financial support to make a game you have it, but because we have provided you with the support and money to make the game your game has to be exclusive to us.. Thats not bribing ..
Posted: Mar 26th 2009 10:27PM (Unverified) said
This sounds good. It's good to hear that Sony is really getting serious.The developers get their incentive money, we get our exclusive games and Sony's machine gets to look even more attractive to potential buyers. Everybody wins. Wheeeee!!!!!!!!
Reply
Posted: Mar 27th 2009 2:08AM BPMOmega XBL PSN Steam said
Wait, why are they making a game about undead buttocks?
Oh, that's "burn" not "bum"... Man, it's so hard to tell between an "r" and an "n" next to each other and an "m."
Reply
Oh, that's "burn" not "bum"... Man, it's so hard to tell between an "r" and an "n" next to each other and an "m."
Posted: Mar 27th 2009 11:41AM (Unverified) said
This might cause a little ripple, but don't expect a deluge of new DLC games coming to PSN exclusively, companies have made it clear on why they aren't releasing on PSN, and its not about cost of development of the games.
Sony lost many exclusives for the PS3 because of costs just for the development of the game exclusively for the PS, the costs forced companies like Rock Star and Square Enix to release on multiple consuls because the costs involved in making a full blown distribution game for the PS3 sky rocketed from the PS2 costs, and far fewer consumers buying the games, and even the money offered up by Sony for exclusivity doesn't counter act the losses that would be taken for releasing this way. These companies started releasing major titles on Xbox 360 and Wii just to try to turn a profit on the games, and getting bigger negotiated profits from the software to boot, something Sony was very staunch on in previous years.
The PSN comes along... AND ITS FREE... to the consumers, everything downloaded on PSN for free is financed by the game distributors and all downloads, free or otherwise, cost the distributors money because Sony charges them bandwidth fees and not the users, something Xbox Live and Wii doesn't do because they either have a charge program to finance the network, Xbox Live Gold, or almost no free DLC, Wii App Store. Now Sony is going, "We'll pay for half your development costs if you distribute exclusively on our network." Not one thing says anything about getting rid of charges on free content though, and one of the major advantages Xbox Live has is the fact that all this DLC it has often comes in the form of Free Demo's, people are more likely to buy if they've played the game, but a free demo definitely will require a lot of buyer's if you have to pay every time somebody downloads it, and seeing that its less than 10% that actually buy after playing the demo it leaves companies very skittish about financing the PSNetwork just so the consumers don't have to.
Welcome to the real world Sony, you can no longer be the only company profiting off your equipment, which you aren't even doing that I might point out.
Reply
Sony lost many exclusives for the PS3 because of costs just for the development of the game exclusively for the PS, the costs forced companies like Rock Star and Square Enix to release on multiple consuls because the costs involved in making a full blown distribution game for the PS3 sky rocketed from the PS2 costs, and far fewer consumers buying the games, and even the money offered up by Sony for exclusivity doesn't counter act the losses that would be taken for releasing this way. These companies started releasing major titles on Xbox 360 and Wii just to try to turn a profit on the games, and getting bigger negotiated profits from the software to boot, something Sony was very staunch on in previous years.
The PSN comes along... AND ITS FREE... to the consumers, everything downloaded on PSN for free is financed by the game distributors and all downloads, free or otherwise, cost the distributors money because Sony charges them bandwidth fees and not the users, something Xbox Live and Wii doesn't do because they either have a charge program to finance the network, Xbox Live Gold, or almost no free DLC, Wii App Store. Now Sony is going, "We'll pay for half your development costs if you distribute exclusively on our network." Not one thing says anything about getting rid of charges on free content though, and one of the major advantages Xbox Live has is the fact that all this DLC it has often comes in the form of Free Demo's, people are more likely to buy if they've played the game, but a free demo definitely will require a lot of buyer's if you have to pay every time somebody downloads it, and seeing that its less than 10% that actually buy after playing the demo it leaves companies very skittish about financing the PSNetwork just so the consumers don't have to.
Welcome to the real world Sony, you can no longer be the only company profiting off your equipment, which you aren't even doing that I might point out.
Posted: Mar 27th 2009 11:51AM Trojan said
Wonder if this will force MS to make their system a little more developer-friendly. I remember a few months Back MS cut back the percentage that the devs make on XBLA games, and that was very unfortunate. Hopefully this will change their mind if they start losing quality games.
Reply
Posted: Mar 27th 2009 11:59AM Axcalibur said
Now with this added assistance, let's hope developers can start releasing demos for these games.
As fun as Burn Zombie Burn sounds, I'm just not willing to slap down 10 bucks for it with out trying it. Same applied to Flower.
My loss? Maybe, but it's also the developers loss too...
Reply
As fun as Burn Zombie Burn sounds, I'm just not willing to slap down 10 bucks for it with out trying it. Same applied to Flower.
My loss? Maybe, but it's also the developers loss too...
Posted: Mar 27th 2009 2:31PM (Unverified) said
With a new IP and the PSN charging for transfers (discounted rate for exclusive titles I believe, but still a charge), I wonder if it's a money related issue that no demo was released.
The small number of reviews I have read stated it was repetitive and there is only offline co-op play. Those two issues have me holding out for now and sticking with Kill Monty.
Reply
The small number of reviews I have read stated it was repetitive and there is only offline co-op play. Those two issues have me holding out for now and sticking with Kill Monty.
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