Roughly two months ago, Signal Hill analyst Todd Greenwald said publishers would ease up
on the standard $60 pricing for Triple-A games, but now he's changing his tune. According to Greenwald (via GamesIndustry.biz
), the $60 price tag won't change anytime soon, as consumers are satisfied with the current pricing and enjoy spending more on premium-priced special edition software. So it's all your fault.
Although, with a growing market for cheap, used games (Toys R' Us
joining the fray) and a trend
towards cost-cutting digital distribution, you'd think there would be even more pressure put on the relatively high retail pricing. Greenwald takes this into account, too; he states that although "near-term fundamentals are holding up well," a long-term projection is "cloudy." In short, as long as games continue to fly off the shelves like they are now, $59.99 is here to stay.