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Reader Comments (6)

Posted: Mar 27th 2009 1:42AM Anticrawl said

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With your post over on the razor article and the few letters that were highlighted in my mind at first glance I thought I stumbled into 4chan. Just an idle thought.

This post made me think of these - http://www.newegg.com/Product/Product.aspx?Item=N82E16826100006

I had a chance to use them for a few hours and they are pretty nifty but not long enough to train myself to use them effectively.

Posted: Mar 27th 2009 1:44AM Anticrawl said

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Also I still haven't seen a post by Chris Grant about the Gunnar glasses, assuming he hasn't gotten a chance to try them out but they work! I love my pair. They are coming out with a gamer line later this year. But now I can surf po.. Joystiq and play games for 15 hours straight without eye fatigue/strain.

Posted: Mar 27th 2009 2:24AM Anticrawl said

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Not meaning to spam your inbox and I know to everyone reading this article that this is not entirely gaming related.

Well actually it is, I know my college years were spent up late at night drinking Bawls or whiskey or a combo of those two and eating pizza. The future is here... PIZZA VENDING MACHINES.

I know I know calm down everyone, it is indeed incredible. Cooked freshly made pizza (via pizza making robots of course, who are also Italian) make, cook and pop out your pizza fresh for less than 5 bucks. Good god...

http://www.engadget.com/2009/03/26/lets-pizza-machine-cooks-you-a-pie-in-three-minutes-wont-as/

Posted: Mar 27th 2009 8:13AM Lone Starr said

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Or chainsaws on guns attached to breasts.

Posted: Mar 27th 2009 1:40PM Saria the Cat said

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That's terrible science. Just because an area of the brain is active doesn't mean that the stimuli is causing a pleasurable response or not. There are some areas of the brain that, (usually) when active, will mean something "bad" is going (e.g. amygdala activity when presented a fear stimulus), but there's not really an "excitement center" of the brain. There's "pleasure centers" (structures in the limbic system) but even those structures have many other functions. The complex analysis they're suggesting is much more advanced than what we're capable of now, and also assumes an oversimplification of the brain.

You simply can't deduce that kind of information just by looking at brain activity. They don't even say what KIND of activity they're looking for.

I love neuroscience and I think this is cool but I think they are making a lot of impressive claims that can't be backed up quite yet in the field.

Posted: Mar 27th 2009 1:46PM Saria the Cat said

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"After capturing brainwave signals at 2,000 times a second across as many as 128 separate sectors of the brain, NeuroFocus analyzes them and distills the findings into primary metrics of attention, emotional engagement, and memory retention. Three additional metrics are derived from those: persuasion, awareness, and novelty" (Source article).

So basically, they're operationalizing specific brain activity to mean "persuasion, awareness, and novelty." Blergh.
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