Peter Edwards, director of Home platform group at Sony, added to Buser's thinking, saying, "People are getting the hang of how it works," and hinting at the eventual arrival of the "next generation of content." Edwards pointed to Home's new ARG, Xi, as an initial spark that demonstrates other interactive options for publishers to play around with. "We're building a platform that other people can create content for, which is extremely difficult to do," said Buser. "We spent the time to do it right so that today we have something that is a total console differentiator."
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