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Reader Comments (92)

Posted: Mar 31st 2009 1:53PM nikescar said

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That's a very rough 4 years. 1 grit sandpaper rough.
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Posted: Mar 31st 2009 2:04PM (Unverified) said

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I agree, especially considering it's been 4 years, one of them being w/o competition and MS also providing 3 differently priced SKUs. Either way though, 1 million is still an achivement.

Maybe with more timed exclusives they can catch up?
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Posted: Mar 31st 2009 2:12PM D dogg said

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Considering how the original Xbox sold in Japan, I'd say those number for the 360 are respectable.

How quickly most people tend to forget or overlook the fact that the original Xbox was Microsofts FIRST entry into the console market. It may not have had an impact as big as the original Playstation but it helped get the 360 to where it is today.

Knock Microsoft all you want... just ask yourself, if Microsoft is doing so poorly, where's Sega's console? You remember Sega, right? The OTHER console other than Nintendo.
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Posted: Mar 31st 2009 2:24PM (Unverified) said

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"just ask yourself, if Microsoft is doing so poorly, where's Sega's console?"

Microsoft lost $4.5billion on the origional Xbox and have lost $1billion on the Xbox 360. I can't find the total Sega lost on the Dreamcast but did find that their record loss was $110 million in 9 months. The loses Microsoft have made are vastly overshadow Sega's loss and the only reason Microsoft are still in the console business is becuase they have large cash reserves made from Windows and Office sales. If it was any other company that made the Xbox and Xbox 360 they'd probably be out of business now.

While gamers think the Xbox 360 has been a huge success most investors think otherwise since they're only interested in profit, not who's winning the console war. Many investors want Microsoft to get out of consumer electronics completely since they've done nothing but lose money in massive quantities since entering the market.
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Posted: Mar 31st 2009 2:26PM Chris DPSN AggieCEO XBLThe Aggi said

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@d-Dog: the Dreamcast was a VERY good Console. but without developer support due to using a CD instead of a DVD for media they signed their own death warrant.....hell a LOT of the people that worked on the Dreamcast went to MS to help build the XBox. with that said, if Sega would have still been making consoles would the XBox even had done as good as it did??
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Posted: Mar 31st 2009 2:51PM Torpedo Vegas said

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I actually just used this in a paper about multinational companies entering Japan. After Japan's awful recession of the 90s, it was essentially considered a dead market for multinationals, especially considering how difficult it is to break into the Japanese market. However, the strides that Microsoft has made with the Xbox 360 show that there is growth to be had there. Consider this: the xbox sold 2% of what the PS2 sold in Japan. The 360 has sold 33% of what the PS3 has sold. That is an enormormous increase, and is quite respectable, despite the losses for the original Xbox. Also, Microsoft's domestic and European sales counter the big loss they have in Japan, and furthermore, they are producing a number of very popular first-party games now that are giving them more profit. And then there is Live, which lengthens the gravy train. Microsoft should grab themselves a tasty cake in reward
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Posted: Mar 31st 2009 4:59PM Jack Tretton said

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"While gamers think the Xbox 360 has been a huge success most investors think otherwise..."

Good thing all your money's tied up in Sony, right?
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Posted: Mar 31st 2009 5:14PM zero2dash said

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@ Charles

**"just ask yourself, if Microsoft is doing so poorly, where's Sega's console?"

Microsoft lost $4.5billion on the origional Xbox and have lost $1billion on the Xbox 360. I can't find the total Sega lost on the Dreamcast but did find that their record loss was $110 million in 9 months. The loses Microsoft have made are vastly overshadow Sega's loss and the only reason Microsoft are still in the console business is becuase they have large cash reserves made from Windows and Office sales.**

Sega had 3 losing consoles and/or peripherals before the Dreamcast being a success and by that time, it was too little too late. Need I remind you about the SegaCD, 32X, and Saturn? (But good God my old modded Saturn was the best console of the 32bit era; too bad most people outside of Japan didn't get to witness the greatness.)

Microsoft had 1 console letdown 'til now - the original Xbox. Notice the use of "failure" for Sega versus "letdown" for Microsoft, because the Xbox was mildly successful in the US and Europe. The SegaCD, 32X and Saturn were not.

Secondly, Microsoft has more than a software devision; they have a hardware devision that involves things other than game consoles, and they do make money off that hardware divison.


**While gamers think the Xbox 360 has been a huge success most investors think otherwise since they're only interested in profit, not who's winning the console war. Many investors want Microsoft to get out of consumer electronics completely since they've done nothing but lose money in massive quantities since entering the market.**

Thirdly, the 360 is turning a profit now.
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Posted: Mar 31st 2009 7:59PM BIGGEN said

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i still have a dreamcast, barely played, if anyone is interested......but ON topic, how does this compare to xbox 1 sales?
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Posted: Mar 31st 2009 1:55PM Deck said

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They're taller than buildings! *RUN*
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Posted: Mar 31st 2009 2:32PM MarkezJM said

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WE HAaaAaaAAve to go BAAaack!

*whiny jack shepard*
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Posted: Mar 31st 2009 2:32PM MarkezJM said

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WUT

you have failed me, for the last time

*Darth Vader*
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Posted: Mar 31st 2009 4:23PM E Honda the Man said

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COMBOOOOOOOOOOOOOOOOOOOOOOOOOOO

*killer instinct announcer voice*
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Posted: Mar 31st 2009 1:55PM Uncle Jesse said

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IMPRESSIVE

*Mortal Kombat voice*
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Posted: Mar 31st 2009 2:02PM xFenixKnightx said

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NICE!

*Marcus Fenix Voice*
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Posted: Mar 31st 2009 2:19PM Shmil said

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Indeed
*Brent Spiner's voice*
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Posted: Mar 31st 2009 2:23PM xFenixKnightx said

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woohoo!

*Homer*
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Posted: Mar 31st 2009 2:32PM (Unverified) said

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Oh, COME ON!

*G.O.B. Bluth's voice*
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Posted: Mar 31st 2009 2:35PM Haohmaru said

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..Shut up.

*Dr. Weird voice*
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Posted: Mar 31st 2009 2:36PM samfish said

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BA DAA BUH BA DAA BA DA BAH!

*Star Fox voice*
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Posted: Mar 31st 2009 2:38PM MarkezJM said

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Nothing gives me quite so much joy as when people tell me they've had their pets spayed or neutered.

*Bob Barker*
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Posted: Mar 31st 2009 2:41PM (Unverified) said

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Hey, it's Enrico Palazzo!

*Guy in stadium*
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Posted: Mar 31st 2009 2:42PM FernandoRocker said

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You're good, but I'm bettah!

*Star Wolf*
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Posted: Mar 31st 2009 3:17PM Negatron said

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Shnyarf snarf shnyaarf snarf


*Snarfs voice (Thundercats)*
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Posted: Mar 31st 2009 3:29PM Scratchcard said

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COCKY LITTLE FREAKS!

*Andrew voice*
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Posted: Mar 31st 2009 3:48PM Chibi Chaingun said

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"What are you talkin' about Doc? All the best stuff's made in Japan!"

Marty McFly

(too bad they're all made in China! LOL)
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Posted: Mar 31st 2009 4:03PM DBuckEye said

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RIIIIIIDGE RAACEEEEEEERRRR!!!!!

*Kaz Hirai voice*
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Posted: Mar 31st 2009 4:14PM Levi Partridge said

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Nice shootin', Tex!

*Dr. Peter Venkman voice*
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Posted: Mar 31st 2009 5:09PM KinseySS said

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"THE SEAT BELT SIGN IS ON!!!!! ...................... gawd!!!"

Hot Nicorette flight attendants voice.
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Posted: Mar 31st 2009 5:50PM 343 Guilty Fart said

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I'd like to be a cockroach.

*Al Roker voice*
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Posted: Mar 31st 2009 5:52PM Jinn35 said

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You mean you have to use your hands? That's just like a baby's toy.

*Little Future Kid Voice*
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Posted: Mar 31st 2009 7:55PM mynk said

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Oh Yeah!

*Kool Aid guy's voice*
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Posted: Mar 31st 2009 1:55PM Rhamsey said

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congrats 360, its been tough.
ps3... 3mil is a huge number, good job on doing something, well that we all expected.
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Posted: Mar 31st 2009 1:55PM (Unverified) said

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These giant consoles will devour us all!!!
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Posted: Mar 31st 2009 1:58PM Dark Archon PSN Archonik XBL Dar said

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Congratulations to both of you, guys. I know it's not easy to be a next-gen console, but you are all doing amazing.

In other news, there's almost 8mln Wii's in Japan. *head ASPOLDES and then UMPLODES*
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Posted: Mar 31st 2009 2:02PM Ignatius said

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They'd have to stack them all up just to equal the height of these consoles.
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Posted: Mar 31st 2009 1:59PM Coleman811 said

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That's great for the 360!!!. ..well kinda...

Didn't the original xbox only push something like 100,000 units in japan?

No surprise that the PS3 sold more, but only 3 million is a big surprise in my opinion...shouldn't it be alot higher?
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Posted: Mar 31st 2009 2:06PM Mazrael said

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that's what I was thinking.. only 3mill it's such a low number for one of their own consoles..
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Posted: Mar 31st 2009 2:06PM NutMan said

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The original Xbox's lifetime sales in Japan are about 470,000.
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Posted: Mar 31st 2009 2:19PM (Unverified) said

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For a system that cost 50% more than the PS2 at launch, its doing pretty darn well...more so when you count all the fuck up's from Sony...
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Posted: Mar 31st 2009 2:33PM (Unverified) said

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For reference, here are the Japanese launch (yen) prices:

- PS3:
60 GB: 60'000
20 GB: 49'980
- PS2: 39'800
- 360: 39'795
- Wii: 25'000
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Posted: Mar 31st 2009 2:04PM Corvin331 said

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Try 3 years for the 360 and 2 years for the PS3. We aren't quite to November '09 yet Mr. Hinkle.
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Posted: Mar 31st 2009 3:21PM Dave Hinkle said

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I never said "exactly" four years or whatever. Don't pick a nit, buddy!
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Posted: Mar 31st 2009 3:56PM Corvin331 said

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Oh, I didn't mean anything by it, which is usually the nature of these responses. I was just pointing it out. :)
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Posted: Mar 31st 2009 2:03PM Dark Archon PSN Archonik XBL Dar said

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There's only about 7.8 million Wiis in Japan. Japan is not as big as you might think it is. So 3 million/1million is still quite impressive.
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Posted: Mar 31st 2009 2:25PM Dark Archon PSN Archonik XBL Dar said

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That was a reply to Coleman811's:
"
No surprise that the PS3 sold more, but only 3 million is a big surprise in my opinion...shouldn't it be alot higher? "

FU Joystiq's comments system.
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Posted: Apr 1st 2009 4:43PM (Unverified) said

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No, FU Archon! FU!
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Posted: Mar 31st 2009 2:08PM (Unverified) said

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so that's about 250k a year for the 360 in japan? that's sorta sad
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Posted: Mar 31st 2009 2:09PM NutMan said

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Not really. The 360 actually didn't even begin to take off until 2008. In 2008 the 360 passed up the original Xbox's lifetime sales in Japan of 470,000.
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Posted: Mar 31st 2009 5:39PM Korwyn said

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and don't forget the fact that one person might own multiple 360s because of the RROD.
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