Sony rep warns against poor marketing for self-published games
by Griffin McElroy 
on Mar 31st 2009 11:58AM
High-profile publishers tend to kick off massive marketing campaigns for their titles years before said titles hit store shelves (did you guys see that trailer for
Halo 6 yet?), but preemptive advertising is rarely the strong suit of independent publishers. Speaking at
GDC, Sony development relations manager
Chris Eden warned self-publishers of downloadable titles about the perils of poor marketing, saying promotion-shy developers often send their brainchildren "out to die lonely and unloved."
Eden suggested that PSN developers take advantage of the
official PlayStation Blog and Playstation.com to spread the word about their projects. Of course, success in this venture would require having a title worth talking about, and not a
Q*Bert clone with updated visuals and a new protagonist who possesses overwhelming levels of
'tude.
