"Yes, we do think the $99 price point could steal some share [from Wii]," Koller said. "From a technological standpoint, the Wii is much closer to the PS2 than it is to the next-gen consoles. It's obviously not an HD box and the software development is on a par with where PS2 development is, so that's a much more realistic and similar demographic."
Although the Wii and PS2 are similar technologically, Nintendo has delivered a system that really caters to the mainstream casual masses. Without motion control and appropriate software support, a lower price point may not be able to steer people away from Nintendo's system. "Nintendo has done a fantastic job of capturing young and female [demographics]," Koller admits, and that's something Sony will have to work on if they'll want to keep the PS2 relevant in a Wii world.