Zeschuk opined "video game consumers are some of the smartest, most connected people on the planet," saying, You can't trick them with anything, so don't even try. I don't think it's so much as to trick them, as it is the strategy behind it has to be fully thought out." Greg, could that be a subtle dig at another company's DLC offering?
He adds that BioWare's "DLC strategy is doing it in maybe a year and-a-half or two years, planning exactly when you're going to do it and how you're going to do it," concluding, "The key is to make players feel like they're getting good value, and if you have to pay something extra for it, they should feel like they're getting something that really enhances the experience." Perhaps the company has learned a lesson or two after promising further expansions to Mass Effect which have yet to see the light of day.