Sony's John Koller says 'tangible disc' still important
by Justin McElroy 
on Apr 16th 2009 10:40AM
In the latest assault in what we've come to think of as "Operation: Spite
David Perry," Sony's
John Koller is still insisting that the
UMD disc is a valued member of team PSP,
telling Gamesindustry.biz, "We look to the tangible disc as continuing to be very important. I think there's certainly a consumer out there who values tangibility. We say that alot [sic] in our research." We're hoping he means "see that a lot," or we're not sure they understand exactly how research works.
We've had our top decoders working on Sony's UMD message, and we think we've got it just about cracked: "We're going to keep telling you to buy UMDs until the
moment we tell you our next system won't play them." We may not like it, but dammit if we don't
respect it.
