As rumor has it, Chinese internet company NetEase has a totally huge crush
on Blizzard. It made its first clear attempt at courtship last August by snatching up the rights to operate Battle.net in China, but a recent press release
from Blizzard revealed the company's biggest, Say Anything
-esque display of affection to date -- NetEase will be taking over operating duties for World of Warcraft
when current operator The9's contract expires June 8.
Of course, if NetEase wanted to win over the hearts of the Chinese MMO-playing population, they'd push for the release of Wrath of the Lich King
, which still hasn't dropped in the region
. Chinese news site DoNews
reports that NetEase has licensed Wrath
, though they haven't made any formal announcements regarding its release.