Nintendo encourages UK Wii owners to go online

Nintendo UK has launched an eight-week campaign designed to get more current Wii owners playing online. The first part of the 'Get it Online' campaign includes a section of the Nintendo website that features the above video and instructional clips about connecting the console to the Internet.

In addition to talking up online gameplay for stuff like Smash Bros. and Mario Kart Wii, the campaign actually mentions the Virtual Console and WiiWare, which seems like a rare move for anything aimed at the "expanded audience." There's also a Guitar Hero: World Tour trailer which mentions the game's DLC.

This approach contrasts with Nintendo of Japan's attempt to bring more Wiis online: a campaign through which Wii owners receive 500 Wii Points for helping someone else go online with their Wii.

[Via Edge, New Media Age]