Chudley described Microsoft's presence near the end as "corporate and cocky," attributing most of that to the shift in power between Microsoft and Sony this generation. He added that the company has always been too focused on the Forza games, seemingly neglecting to give the PGR franchise the marketing push and focus Bizarre Creations always felt it deserved.
Enter Activision, which showed a lot of interest, especially considering the lack of a proven racing franchise to call its own. Bizarre Creations hopes to produce such a hit with Blur, its first title following its acqusition by Activision. We expect to see more of the game -- including that franchise potential -- during this year's E3.
