Activision: Blur 'to do for racing what Call of Duty did for shooters'

by David Hinkle on May 8th 2009 6:00PM

Activision has big hopes for Bizarre Creations' upcoming racer, Blur. Following the company's revenue report yesterday, CEO Michael Griffith said that Blur "brings real innovation to the racing category and is looking very strong." According to MCV, he noted that Activision would be "targeting Blur to do for racing what Call of Duty did for shooters," which, in layman's terms, means selling a lot of copies.

Griffith says to expect Blur at next month's E3, and you can believe that we'll get our hands on it the first chance we get.

Source

Tags: activision, bizarre-creations, blur, e3, e3-2009, Microsoft, racing, Xbox-360

Reader Comments (55)

I'd love to see a new version of Test Drive: Eve of Destruction. My friends and I will still play that from time to time on my old xbox.

Omg more relentless whoring and rape, its like the games are the hookers from GTA IV and Activision is that pimp you never see but u just wish You can find him and kill him. No spoilers never finished IV so Idk if you actually do find said pimp.

I remember when Criterion said that Black would do for shooters what Burnout had done for racing.
I never finished it. It seemed outdated as soon as it came out. A Black 2 will be a definite buy though, just because they know what they're doing now...