Maybe it's the portly plumber, or the kid in the green tunic, but there's something about Nintendo that makes it one of the most memorable companies in the world. According to the Reputation Institute's annual survey (via Forbes), Nintendo is not only the most reputable company in the games business, but actually sixth overall, just behind other big names such as Ikea and Johnson & Johnson. In fact, Nintendo is the only game company in the top 200 period.
Nintendo has the success of the Wii and DS to thank for that, as it has undoubtedly helped shape the company's perception by invading more households than a famished Hamburglar.
[Via 1UP]
Reader Comments (36)
Posted: May 8th 2009 10:22AM Foetoid said
As if you can thank the Wii and DS for that. Granted they have helped penetrate the casual gaming audience, but i remember back in the day when a survey revealed more children knew who Mario was than Mickey Mouse. Nintendo will always be associated with gaming and quality 1st party games and this news doesn't at all surprise me at all. Good work Nintendo.
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Posted: May 8th 2009 10:25AM Foetoid said
Wow, 'Doesn't at all surprise me at all', thats what i get for drinking too many Dark 'n' Stormies.
http://en.wikipedia.org/wiki/Dark_'N'_Stormy
http://en.wikipedia.org/wiki/Bundaberg_Rum
Good to be an Aussie :) Premixed Rum and Ginger Beer FTW!
Reply
http://en.wikipedia.org/wiki/Dark_'N'_Stormy
http://en.wikipedia.org/wiki/Bundaberg_Rum
Good to be an Aussie :) Premixed Rum and Ginger Beer FTW!
Posted: May 8th 2009 10:40AM Bowser Rogozhin said
'Good to be an Aussie'
A nation whose only contribution to world culture has been Harold Bishop? What's really good?
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A nation whose only contribution to world culture has been Harold Bishop? What's really good?
Posted: May 8th 2009 10:08PM (Unverified) said
@ Bowser
Look at America. Contributing to world culture isn't always a good thing. (Please help me Canadians, they're gonna flame me.)
And yes, I know you're a Brit. Where the weather is shit every day and strangers don't even talk to each other. (Please help me Scottish people, they're gonna flame me.)
And who the fuck is Harold Bishop? He can't be that famous.
Reply
Look at America. Contributing to world culture isn't always a good thing. (Please help me Canadians, they're gonna flame me.)
And yes, I know you're a Brit. Where the weather is shit every day and strangers don't even talk to each other. (Please help me Scottish people, they're gonna flame me.)
And who the fuck is Harold Bishop? He can't be that famous.
Posted: May 8th 2009 10:19PM Foetoid said
Lol, Bowser. For starters, our cars are nicer, heck most of the ford fanboys in the US know we make better fords than they do and they pester ford all the time to bring out beasts over there. Out government gives out free money all time time to the unemployed and parents. Just in government stimulus packages in the last 6 months cause of the economic downturn, i've personally netted over $5000. Speaking of $5000, all new parents get $5000 per child when the child it born, not to mention ongoing parenting payment. Our women are obviously gorgeous, i only need to point at Miranda Kerr to make that point valid and out jobless rate, homeless rate and general intolerance rate (racism, sexism etc) is far far far lower than the US but we still retain the same infrastructures and technologies. Harold Bishop is retired BTW.
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Posted: May 8th 2009 10:52PM Foetoid said
OHHH You're a Brit. Well that makes things easy. See i work delivering white-goods, tvs, brown goods, small goods etc etc from an electrical store, setting them up for customers etc. Every single person i have ever spoken to who has moved from the UK thinks they're living in a Utopia by comparison. Thats at least 75 families who've migrated from the UK just in my small local area that i've spoken to. They tell me they've spent most of their time since getting here convincing other brits to leave and live here.
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Posted: May 8th 2009 11:29PM (Unverified) said
Foetoid, take a nice cold (or an ice cold?) VB and calm down.
It's Bowser. Every morning for breakfast he eats live babies covered in nails and drinks pure liquid malevolence (thanks Yahtzee). He exists solely to be an asshole and nothing he says is really serious; just trolls. Plus by going on a big rant you're only proving that Australians can't take a joke (which we can if you're reading this, by the way).
Your post had a very bitter tone and sounded like an XBOX fanboy's rant when someone writes a post saying "I love the Wii and its great games."
Oh and BTW: WORLD'S MOST LIVABLE CITY (whatever the fuck that means)!!!!!! Take that everyone else!!!!!!
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It's Bowser. Every morning for breakfast he eats live babies covered in nails and drinks pure liquid malevolence (thanks Yahtzee). He exists solely to be an asshole and nothing he says is really serious; just trolls. Plus by going on a big rant you're only proving that Australians can't take a joke (which we can if you're reading this, by the way).
Your post had a very bitter tone and sounded like an XBOX fanboy's rant when someone writes a post saying "I love the Wii and its great games."
Oh and BTW: WORLD'S MOST LIVABLE CITY (whatever the fuck that means)!!!!!! Take that everyone else!!!!!!
Posted: May 9th 2009 5:28AM Bowser Rogozhin said
Your inferiority complex is shinning through, Foetoid. An American would have brushed me aside with an amazing zinger; A Canadian would have made a self-depreciating remark that would have endeared the reader to his cause; the Irish would have laughed it off as internet fun and games. But the Australian sees it as some awful competition, an affront to national prestige. A right common thought process, I must say.
Take your easy nationalism if it soothes your soul, young man. You'll soon discover that the state does not value the citizen. In the state's eye, people are dispensable, to be used as coffee napkins, discarded like paper planes. Defending the state, in the embarrassing manner you just portrayed, is a destruction of yourself; losing yourself to the state is weak. Foetoid you're demonstrating weakness. Stop it.
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Take your easy nationalism if it soothes your soul, young man. You'll soon discover that the state does not value the citizen. In the state's eye, people are dispensable, to be used as coffee napkins, discarded like paper planes. Defending the state, in the embarrassing manner you just portrayed, is a destruction of yourself; losing yourself to the state is weak. Foetoid you're demonstrating weakness. Stop it.
Posted: May 9th 2009 5:29AM Bowser Rogozhin said
I totally meant shinning. Not shining. Shinning.
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Posted: May 8th 2009 10:24AM StormEagle said
That's great for Nintendo. Congrats on their success. But at what cost. I hate bandwagons, and I jumped off the Nintendo one a long time ago. As a matter of fact, I don't even know why I go by this avatar. I'm changing it.
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Posted: May 8th 2009 10:28AM (Unverified) said
Certainly Nintendo will never be mistaken for Micorsoft when in reference to being a reputable company.
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Posted: May 8th 2009 10:30AM Dark Archon PSN Archonik XBL Dar said
Is Micorsoft that company operated by Bill Grates?
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Posted: May 8th 2009 10:35AM baby sea tuna said
I'm pretty sure Steve Blammer is in charge these days.
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Posted: May 8th 2009 11:24AM (Unverified) said
I learned Micorsoft Excel in just 3 days!
http://www.amazon.com/Learn-Micorsoft-Excel-2007/dp/B000YA30VC
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http://www.amazon.com/Learn-Micorsoft-Excel-2007/dp/B000YA30VC
Posted: May 8th 2009 10:26AM Dark Archon PSN Archonik XBL Dar said
Long Version:
The number here doesn't have anything to do with Nintendo's reputation, costumer satisfaction, etc. but with how mainstream they became with a bajilion Wiis and DSes sold.
In two years time it will probably disappear from the list again, making room for a different fad.
It's like going back in time, when yo-yos were the coolest thing ever, and making a report about the best gadgets, then being amused by the fact that yo-yos are there on the list.
Short Version:
Wow, stating the obvious. Everyone owns a Wii or a DS, public awareness is high. Nothing to see here, move along.
And it's got nothing to do with Mario or Zelda. It's just clear statistics: a large percentage of people owns a Nintendo Product = A large percentage of surveyed people owns a Nintendo Product = A large percentage of surveyed people puts Nintendo on the list.
Ultrashort Version:
Nintendo products are still popular, the survey name is misleading.
Reply
The number here doesn't have anything to do with Nintendo's reputation, costumer satisfaction, etc. but with how mainstream they became with a bajilion Wiis and DSes sold.
In two years time it will probably disappear from the list again, making room for a different fad.
It's like going back in time, when yo-yos were the coolest thing ever, and making a report about the best gadgets, then being amused by the fact that yo-yos are there on the list.
Short Version:
Wow, stating the obvious. Everyone owns a Wii or a DS, public awareness is high. Nothing to see here, move along.
And it's got nothing to do with Mario or Zelda. It's just clear statistics: a large percentage of people owns a Nintendo Product = A large percentage of surveyed people owns a Nintendo Product = A large percentage of surveyed people puts Nintendo on the list.
Ultrashort Version:
Nintendo products are still popular, the survey name is misleading.
Posted: May 8th 2009 10:31AM Dark Archon PSN Archonik XBL Dar said
Not crying. Analyzing. The survey is nonrepresentative. Thanks, though, Cody. You are a true friend.
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Posted: May 8th 2009 11:28AM (Unverified) said
I'm glad someone's calling out this survey, never trust a survey, or an article that cites it if they don't explain the methods.
I'd also like to point out that Joystiq got this 'story' from 1-UP, who in turn got it from Kotaku, who got it from something called VG247, who... oh my god- actually read Forbes. Come on, Joystiq, there is so much Nintendo gaming news to report on, why take the stuff that's already been around the block?
Jagged Alliance delayed again? Makers of 'Yuusha... Namaikida" release awesome DS RPG? Dragonball Z RPG released, sparks importer's interest? SD Gundam G Generation Wars to be Wii/PS2 exclusive?? - It's not everyone's cup of tea, but neither are questionable survey results.
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I'd also like to point out that Joystiq got this 'story' from 1-UP, who in turn got it from Kotaku, who got it from something called VG247, who... oh my god- actually read Forbes. Come on, Joystiq, there is so much Nintendo gaming news to report on, why take the stuff that's already been around the block?
Jagged Alliance delayed again? Makers of 'Yuusha... Namaikida" release awesome DS RPG? Dragonball Z RPG released, sparks importer's interest? SD Gundam G Generation Wars to be Wii/PS2 exclusive?? - It's not everyone's cup of tea, but neither are questionable survey results.
Posted: May 8th 2009 10:37AM baby sea tuna said
Only sixth? Usefulness notwithstanding, my Nintendo products have held up way better than anything I've ever bought from Ikea!
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Posted: May 8th 2009 10:40AM Dark Archon PSN Archonik XBL Dar said
True. Even my Gameboy Color still works great, so does my Super Nintendo. They DO make good hardware.
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Posted: May 8th 2009 10:58AM Dark Archon PSN Archonik XBL Dar said
Whoa, whoa, whoa! My Ikea bed is AWESOME!
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Posted: May 8th 2009 11:46AM Dirty said
Dude my ikea bed broke, like in the middle of the night it collapsed. I'm a bigger guy but I'm not huge (for a walrus). I had to glue that shit together with some mighty putty for like 3 months until I moved into my house and got a new bed. Screw that stupid little Barbi bed.
This kinda makes me sound fat, but I'm 210 6'-4", sorry ladies I'm taken.
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This kinda makes me sound fat, but I'm 210 6'-4", sorry ladies I'm taken.
Posted: May 8th 2009 1:30PM MarkezJM said
My Ikea bed is slowly starting to creak and disassemble, I can just tell. My friend's Ikea bed just fell the hell apart while he and his girlfriend were playing gin rummy in bed one night. Quality beds they are not. The first mattress we'd purchased from there was absolutely awful as well, thank the lawd for the replacement policy.
Why'd you get a barbie bed? Also, you sound fat. I am a chiseled Adonis.
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Why'd you get a barbie bed? Also, you sound fat. I am a chiseled Adonis.
Posted: May 8th 2009 10:55AM Istari Spartan said
"In fact, Nintendo is the only game company in the top 200 period."
David, That's a bit sensationalist isn't it?
Microsoft, Sony and Apple are all in there. Yes they make other things besides games/gaming devices but they must count in some way.
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David, That's a bit sensationalist isn't it?
Microsoft, Sony and Apple are all in there. Yes they make other things besides games/gaming devices but they must count in some way.
Posted: May 8th 2009 11:16AM Sabastian Chadwick McGirt said
It's because Microsoft/Sony/Apple make other products besides games that they are not considered game companies. They are electronics manufacturers.
Big difference.
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Big difference.
Posted: May 8th 2009 11:31PM (Unverified) said
Apple publish games and even have their own console - They're just not any good.
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Posted: May 8th 2009 2:43PM (Unverified) said
Probably because unlike Microsoft and Sony, Nintendo's game operations aren't peripheral to their main business of manufacturing concentrated evil.
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Posted: May 8th 2009 3:54PM (Unverified) said
@Archon
Wow, your logic is greatly flawed. Apparently, you didn't read the actual article. They do explain how they calculate everyone's pulse rate by this:
Methodology: The Reputation Institute's Global Pulse is a measure of corporate reputation calculated by averaging perceptions of four indicators--trust, esteem, admiration, and good feeling--obtained from a representative sample of at least 100 respondents in the companies' home countries. The Global Pulse scores are on a scale of 0 to 100.
SOURCE: http://www.forbes.com/2009/05/05/world-reputable-companies-leadership-reputation.html
Base off your logic, Apple should be among the top ten because they have sold millions of their products and everyone seems to know about iPhones, but they are ranked at 52. With Microsoft at rank 30. So, don't be stupid. Read pass the data and read about methodology for a better picture. OR pay attention in school.
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Wow, your logic is greatly flawed. Apparently, you didn't read the actual article. They do explain how they calculate everyone's pulse rate by this:
Methodology: The Reputation Institute's Global Pulse is a measure of corporate reputation calculated by averaging perceptions of four indicators--trust, esteem, admiration, and good feeling--obtained from a representative sample of at least 100 respondents in the companies' home countries. The Global Pulse scores are on a scale of 0 to 100.
SOURCE: http://www.forbes.com/2009/05/05/world-reputable-companies-leadership-reputation.html
Base off your logic, Apple should be among the top ten because they have sold millions of their products and everyone seems to know about iPhones, but they are ranked at 52. With Microsoft at rank 30. So, don't be stupid. Read pass the data and read about methodology for a better picture. OR pay attention in school.
Posted: May 8th 2009 5:45PM (Unverified) said
and yet MS is known for shiping there OS with more bugs then an ant farm
not to even start on the fail rate of the xbox
thing is with any poll you can rig em
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not to even start on the fail rate of the xbox
thing is with any poll you can rig em
Posted: May 8th 2009 10:12PM (Unverified) said
Wait, Foetoid, you're an Aussie!?
Oh, and I found out who Harold Bishop is. Any Brits want to swap him for Stephen K. Amos?
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Oh, and I found out who Harold Bishop is. Any Brits want to swap him for Stephen K. Amos?
Posted: May 8th 2009 11:30PM (Unverified) said
Australians all let us rejoice,
For we are young and free;
We've golden soil and wealth for toil;
Our home is girt by sea;
Our land abounds in nature's gifts
Of beauty rich and rare;
In history's page, let every stage
Advance Australia Fair.
In joyful strains then let us sing,
Advance Australia Fair.
*Insert second verse that no-one knows or even cares about*
Reply
For we are young and free;
We've golden soil and wealth for toil;
Our home is girt by sea;
Our land abounds in nature's gifts
Of beauty rich and rare;
In history's page, let every stage
Advance Australia Fair.
In joyful strains then let us sing,
Advance Australia Fair.
*Insert second verse that no-one knows or even cares about*
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