GameStop encourages women to be 'active and healthy' ... and stuff

by Ben Gilbert { May 20th 2009 at 5:45PM }

Jumping on the release of EA Sports Active this week, GameStop has revealed plans for a sports and gaming hybrid campaign targeting the ladies. A cadre of pseudo-celebs and the game retailer have teamed up to promote women's health through a recently launched website called "Fit at Any Age."

Various ~~generic~~ crucial health information is available on staying fit in your 20s through your 50s, as well as abbreviated interviews with each of the celebrities involved. We hate to be the naysayers but this thing stinks of advertising and half-assery. Those looking for good health advice along with their copy of EA Sports Active, well, probably aren't reading this site. But if you are, you probably wanna head somewhere other than the "Fit at Any Age" campaign site.

Tags: advertising, business, ea, ea-sports-active, electronic-arts, fit-at-any-age, gamestop

Reader Comments (Page 1 of 1)

InFaMoUs1- @ May 20th 2009 5:48PM

I encourage GameStop to stop sucking so much =P

AsherR @ May 20th 2009 5:54PM

Amen to that!

ampMOD @ May 20th 2009 5:58PM

Bagels: Commander in Chief of the lolcat sarcasm alert force. @ May 20th 2009 6:00PM

And what, they encourage males to continue sitting on there fat kquiesters downing hard-core games that they've pre-ordered?

PARANOID365 @ May 21st 2009 1:33AM

+1 also.

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ May 20th 2009 6:00PM

My Wife bought EA Sports Active ¬_¬

charlie b. @ May 20th 2009 6:06PM

did she use your money to buy it? cos, you know... that's what women do. /social satire

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ May 20th 2009 6:12PM

lol...I dunno if it came from her money or the universal money....but I wouldnt be surprised.....lol

victor @ May 20th 2009 6:01PM

My lady gets enough exercise in the kitchen and stayin' pregnant.

InFaMoUs1- @ May 20th 2009 6:10PM

i lol'd +1

uncle jesse @ May 20th 2009 6:11PM

"Here honey, it's this new fitness game I bought for you."

*opens box to find new cookware and home pregnancy test*

InFaMoUs1- @ May 20th 2009 6:21PM

another +1 you made me lol again!!

PARANOID365 @ May 21st 2009 1:32AM

@ Victor,

+10 !!
Holy shit dude I seriously almost choked on my coffee !! Now that shit was fucking funny !!

The Dark Wayne @ May 20th 2009 6:05PM

remember that gamestop training vid about dealing with female customers? Haha, good times

charlie b. @ May 20th 2009 6:06PM

LINK PLZ

InFaMoUs1- @ May 20th 2009 6:11PM

oh yeah dude that was creepy

Petebot330 @ May 20th 2009 6:35PM

Yes, link please!

Manly Mcbeefington (Mr. ESC) @ May 20th 2009 7:08PM

http://www.youtube.com/watch?v=UE3cUcPSAa0

What the frack?

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ May 20th 2009 9:49PM

ROFLMAO!!!!!

WTF INDEED!!

Latin_Trident @ May 20th 2009 6:14PM

Gamestop wants women to be health? Do they sell contraceptives? because I know a game that doesn't require a console to be healthy.

Charlie_Six @ May 20th 2009 6:38PM

I think it'd be great if they made a fitness game that was just a regular game, but had a lot of exercise mechanics attached to it. I want a story and adventure to my game, even if it's a "fitness" game. An Onimusha/Ninja Gaiden/God of War style game where you have to wave around weighted objects would be fun. Sure it would be gimmicky to many, but I wouldn't mind.

And I would still like to see an FPS game where you physically have to run in order to move your character in-game.