PSP targeting youngsters for the first time

OK, so the all-candy PSP was an impractical (if noughaty) way to reach the world's youth. The company's having another go at them with its new initiative, PSPinyourhands.com, which lets families upload pictures of their interests into 3D galleries and share them. ... No, we don't get it either, but whatever, it's not our money.

What's of more interest to us is this quote from Claire Backhouse, UK product manager for the PSP: "PSP is going for a younger market, which isn't something we've really done before." So, you haven't been marketing your game system to kids? We think we just pieced together why Sony is losing the portable war.

[Via Edge]