The South Korean Ministry of Culture, Sports, Tourism and Starcraft
(okay, we made that last one up) plans to invest ₩80 billion ($64 million) in serious games. The Korea IT Times
reports that the ministry is trying to grow the market to ₩500 billion ($400 million) by 2012. Minister Yu In-chon notes that the serious games market is at an early stage and is an "emerging blue ocean." Oh, look who's jumping on the hot topic business bandwagon.
The "Blue Ocean Strategy
" is a concept where a company sets up shop in an unknown space, rather than compete in a cluttered market. For gamers, obvious examples of applied Blue Ocean Strategy would be Nintendo's entire marketing of the Wii, and developers who jumped on the iPhone app store. Currently, Korea has no specific serious games projects announced, but likely applications are based in the medical, educational and military fields.