Crytek exec Avni Yerli joins GDC Europe advisory board

Like momma always said, if you're gonna effect change, the best place to be is on the inside. Avni Yerli, managing director and co-founder of Crytek, has joined the GDC Europe advisory board, where together with existing members he hopes to "create a conference that will hit the industry's nerve."

GDC Europe's Frank Sliwka put it another way, offering hope that Yerli's membership will "elevate the conference to a whole new level." Let's just hope the board's processors can handle the stress without -- dare we say it -- crying.