Our old buddy Peter Moore doesn't spit fire as often as he used to now that he's at EA Sports. But that doesn't mean he won't bring it on occasion. Why look, just recently, Moore told MCV
that he wanted E3 to reclaim its "strut and swagger" explaining "If there was ever a time when our industry needs to look confident and optimistic, it is now."
Moore was openly hostile to the expo last year, calling it "soulless
." Whether or not this year's iteration will have enough soul for P-Moore will remain to be seen until next week.