Ubisoft's net profit declined 37 percent in past fiscal year

I think its due to a distinct lack of Assassin's Creed and Splinter Cell...

"It's time for another installment of "Sales Go Up, Profit Goes Down," the completely perplexing economic phenomenon that's been taking the gaming industry by storm as of late."

Perplexing? Seems pretty simple to me. If you're making a product and it's selling higher than ever before, yet you're still losing money, then that simply means that your cost is also higher than ever before.

I blame the crappy games (imagine and petz series)

just waiting on inflation to really get rolling. currency exchanges are all over the map.

we're oscillating.

Whatever, I'm still pissed at Ubisoft for allowing Far Cry 2 for allowing it to be so annoyingly unpolished. I can see how it all went down now...

Producer: "Why don't we add ridiculous respawning check points. Make them so that players can enjoy the barren landscape of our Africa only to then be awaken by the fact that enemy AI will respawn a few moments later for no logical reason other to make it all more challenging on their patience and not skills? Gamers want their moneys' worth."

Programmer: "That's awesome but I got something even more memorable to add with that. We're making it at least a quarter of a clip to kill a tank top wearing enemy AI. No headshot equals challenging headaches for gamers."

Director: Hey who's leading this thing guys? Great Ideas though so keep them coming. I just hope you guys remember not to fix things at a reasonable speed if at all on this game even if it or the players have issues. Remember, keep them wanting more.

Producer & programmer: No worries.