It's time for another installment
of "Sales Go Up, Profit Goes Down," the completely perplexing economic phenomenon that's been taking the gaming industry by storm as of late. Today's contestant is Ubisoft, who in April reported
a 14 percent annual sales increase over the past fiscal year, from €928.3 million to €1.06 billion, yet recently revealed it had experienced a 37 percent (or €31 million) decrease in net profit during FY 2008.
This might sound bad, but Ubisoft CEO Yves Guillemot said during a recent investor conference call he was pleased his company could, "offer superior quality games, while maintaining a high level of profitability." Oh, let's not forget the company's projected €1.1 billion sales target for the next fiscal year. With the amount of stuff
the developer is working on, figures that huge wouldn't surprise us.