No more confusion: Atari drops Infogrames name

by Alexander Sliwinski { May 30th 2009 at 11:30AM }

Despite Infogrames standing for entertainment that rocks our world, the armadillo branding is gone and now only Atari remains. CEO Jim Wilson tells 1UP that the company is now officially doing away with the Infogrames branding to put focus on the more "popular target brand" of Atari.

Well, hopefully the name change helps. Currently the company "moved" its president, shut down European operations, shifted publishing rights for a major title and ~~couldn't afford~~ won't make it to E3. We're sure there's more, but let's try to stay optimistic with the name change. For what's in a name?

Tags: atari, business, infogrames, jim-wilson

Reader Comments (Page 1 of 1)

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ May 30th 2009 11:34AM

So ummmmm

where does the guy with the airgun from "No Country for Old Men" come in??? lol

Lunastra78 (PSN: lunastra78) @ May 30th 2009 11:41AM

He kills everything. Even brands.

Chris D.(PSN: Aggie_CEO | XBL:The Aggie CEO | Steam: Aggie_CEO @ May 30th 2009 12:14PM

lol....that damn air compressor/metal pipe combo is DEADLY...

Chris Are @ May 30th 2009 12:24PM

He's about to shoot the logo. Btw, best sound ever= that shot gun firing w/ the silencer!

Mazrael @ May 31st 2009 12:49PM

Well hurry it up & get killing Atari.. Then Activision, then Koei..

Obie @ May 30th 2009 11:36AM

"Hello, friend-o".

That guy was creepy as hell in that movie.

Brian @ May 30th 2009 11:48AM

*flips coin* call it...

Brian @ May 30th 2009 11:49AM

Call it, friendo.

gordo @ May 30th 2009 12:00PM

in your endo

Sly, King of the First Isle of inFamous [PSN SniperChameleon] @ May 30th 2009 12:03PM

damn, that dude was so creepy. and that silencer is HUGE!

ice~ @ May 30th 2009 12:05PM

maybe i should watch this no country for old men movie...

anyway...I feel really bad for Atari, it hurts seeing companies fall to pieces kinda like Midway did and Atari looks like its headed in that direction even though it seems they're making some pretty good attempts at staying alive

Nook @ May 30th 2009 5:29PM

no country for old men is a new classic. absolutley brutal with a pretty dark story.

K1LLSWITCH @ May 30th 2009 12:06PM

Gotta do whatcha gotta do to survive. Question is for how long?

nick @ May 30th 2009 12:20PM

I remember the original Infogrames and have always associated the name with great looking, but just okay games. It's not the name the conjures up anything particularly great.

Atari on the otherhand has both a good and bad image. There's nostalgia, but as of late Atari has become something of a name for just okay or mediocre games.

It's a shame, because they HAD so many great properties. And Infogrames acquired a lot of great properties that were run into the ground, cut loose, or never heard from again. The whole story ought to be a case study on what NOT to do.

But back to Atari, I haven't held out much hope for them, and as much as I'd love to see another Test Drive, I'm not holding my breath.