It "celebrates everything that's fun about being a girl," said Sarah Handley, Senior Director of Marketing for EA Play. In this case, "everything that's fun about being a girl" includes pajama parties (Charm Girls Club Pajama Party for Wii), proms, and clothes (My Perfect Prom, and My Fashion Show, all for DS). You'd think, given the stereotypical nature of the other games, that My Fashion Mall would be about shopping -- but it's actually about mall management. Every girl's dream!
Charm Girls Club will be in stores, benefiting from awkward GameStop promotion this fall.