Interview: Tim Schafer and the art of selling out

Do people get that wrong a lot?
They never get it right.
Does it annoy you?
No, I just like to fight for my particular spelling. For no reason it's completely arbitrary but for some reason it's enjoyable to fight for the specific spelling that I randomly have.
You're trying to keep your Google ranking up.
Exactly.
You don't want people messing with it.
And people who spell their names A-E-F-F-E-R. Hate those guys. They're jerks.
I heard that other gaming blog made you wait in the rain. I saw your tweet.
I know. Oh well, that's because I didn't have his cell phone so I was trying to get his attention by twittering about it. I never shut up.
Really?
Another guy did, another guy came. But you are on time. That's a kind of professionalism.
No, I'm totally unprofessional. I just happened to be passing by, thought it would be cool to interview you. So, this is something new to me: I'm coming to E3 and I'm seeing a giant poster for a Tim Schafer game on the front of the convention center.
Yeah, isn't that weird?
It is weird! How do you feel about that?
It's some sort of crazy dream. I mean, I used to come here when we had Day of the Tentacle and I would be like, "Oh, we'll never have a game like that, there'll be some big ad up there." And I never thought a game that I was working on would ever get that kind of exposure.
"... Brütal Legend is the most personal, least sell-out a game. But I hope it does sell out." |
I hope so. The only thing I hope they say is, "Tim Schafer sold out and it worked and I bought it." I mean, what's sold out about it? The game is like the most personal game I've ever done. It's based more on my actual personal favorite things in the world. You know, metal and hot rods and exploring an open-world, things that I like. If you look at each game that I ever worked on, we've always tried to sell out with each game.
On Day of the Tentacle, we were trying to have more mass market appeal by having full-screen animation. You know, like when the founding fathers jump out of the window, it's full-screen animation. Making the interface simpler by having pictures, you know, and then in Full Throttle we got rid of the interface. You can say that was selling out. And Grim Fandango, biggest of all, we went with 3D instead of 2D, and with Psychonauts we went to console and made a platformer. We're always trying to do these things so, in some ways, Brütal Legend is the most personal, least sell-out a game. But I hope it does sell out.

You spoke about sales before -- I think you said people shouldn't worry about sales. I feel like you have more to say on that topic.
I'm saying when money is on the line, you have a legitimate thing to worry about, you know. If you're a publisher or developer and you've invested something in it then you should worry about it, but I think sometimes people like the underdog story too much. "Aww, no one likes this band I like. I'm the only person who likes it." And they're secretly complaining about it, but they secretly like that and it bums me out when I hear fans of our games talk that way, because hey, we don't need the underdog status. That's a whole topic.
They want to see you sitting on a throne of money.
But do they? Or do they want it to be the thing that only they like and nobody else likes.
Hmm ...
Because there's an appeal to that for people. "I know about this thing and it's not appreciated and it makes me special to know about it." But I think ... um, well ... Where was I going with that?
I think you were just going into how you were electrocuting Jack Black very recently.
[laughs] Oh, did you see that?
Yes, I did.
Jack is a good sport. He's really a lot of fun to work with.
He's fun to electrocute, obviously.
He is really fun to electrocute.
Do you electrocute any employees at Double Fine?
Not the fast or hard-working ones, no. Not the ones that are under the legal age of electrocution.
What is the working environment at Double Fine like? You started in 2000.
Yeah.
That's nine years ago, you're just bringing out your second big game, basically.
Yeah.
Unless i missed one -- it was so indie that I missed it.
[laughs] Yeah.
And that seems a little counter to the way that most studios work. Infinity Ward pushes out a Call of Duty every second year. You guys seems to be pretty ... relaxed about it.
Relaxed!
[laughs]
No! We just take on very ambitious projects, you know, we have a really small team, and we want to stay small, but we want to make big games. With both Brütal Legend and Psychonauts, we made the engines from scratch and now we have this great, versatile engine that will maybe help us make the next game much faster. Of course, now I say that, flash forward six years into the future and I'll regret it.
I'm going write a post right now that says: Sequel confirmed already.
Yeah, well I didn't say sequel, I said "next game," right?
"Next Game" (the game).
The next game could be The Adventure in the Vault with the Policeman and the ... yeah.
Someone has to make that game at some point.
[laughs]
"You didn't know about the babies in GTA IV? " |
And before he was even involved, in some ways, he was inspirational to the character of Eddie Riggs. The guy that he played in the past, in School of Rock or Tenacious D, with this heartfelt love for music and over-the-top theatrics. I just felt it was a part of who Eddie Riggs is. I also wanted to make the kind of game that Jack Black would like, before we even met him. I was like, "I wonder if Jack would like this game?" Because now I know I'm making the right kind of game. So then, I showed him the game and he liked it and signed on to do it. I was like, "Yes!"
Does he have good taste in games?
Yeah, I mean he finishes more games than I do. He gets through them, he plays them twice. Plays them every night. And he likes Psychonauts, that's the best taste you can have in the world, right?
[laughs] What was the last game you finished?
The last game I finished?
Yeah, I know you were playing World of Goo.
Yeah, I finished World of Goo, that's true. On the airplane I was playing Professor Layton. And then, see, we had the baby right in the middle of GTA IV and I was really enjoying GTA IV and I got to the last island and with the baby ...
Is that a cheat code? I don't think you can have babies in GTA IV.
No, you don't understand what I'm saying. I'm saying my wife physically gave birth to a child. ... You didn't know about the babies in GTA IV?
Oh, no.
You just get to Jersey, you get the second girlfriend and you have to go on a lot of dates before you have the baby.
Oh. See, I usually get the order completely wrong.
Yeah, you have the baby first date?
Yes, it's kind of weird.
Yeah, it's awkward because then on the second date you have the baby there.
[laughs] Right. In terms of the gameplay in Brütal Legend, how much is going to be focused on the strategy element that you have in there? Where you're commanding the ...
Oh. The game starts simply with you having and axe and a guitar and a car. And as you go on the the missions, you find new people, like the headbangers, that you want to add to your army. And then on missions after that, you can have them with you and you control them with the D-pad. So you can press D-pad left and they'll follow you around. Or D-pad down and they'll stop and defend that area.
You get more and more units in your army until you have about 11 of them and then you have these big battles where you have a rock stage. Your army will stage dive off the stage and then fight in this big epic way. So, I guess for 30% of the game. You guys like these kind of numbers.
We love numbers.
Let's make that 35%.
Is that going to go on the back of the box?
Yes. 35% squad control mechanics.
What else is on the back of the box?
My face.
Your face? [laughs]
A close-up of a dog in a bar that you don't talk to. A little maze and like a word letter jumble puzzle. Because if people don't like the game they can always play the word jumble puzzle on the back of the box.
What if you put the front cover on the back as well and confuse people?
What goes on the front then?
The front.
What goes on the back?
The front. See, you won't even know.
It saves a lot of time. You might start flipping it around and just get stuck in the store.
Did you know that Monkey Island is back?
I heard that.
"I can talk about EA's butt. " |
I'm excited that you can play the original one again. Dave is doing the new episodes, Dave Grossman. Other than Ron, there's probably no one else that should really be doing that. I'm really happy about that.
It's interesting that you keep hearing that the adventure genre is dead and then alive. Then you get to the interviews and people ask, "Do you think the adventure genre is dead?" It's a bit of an endless cycle. People are still interested in good stories and that narrative, right?
I think about that a lot. Sometimes you think, it isn't something that died but it never really grew any bigger than it was. It's kind of the same size that it always was. It's just that the rest of the industry got huge. Also, things have changed in terms of people's tolerance for being confused.
When I used to play Zork or the Savage Islands or Scott Adams adventures, you'd hit this thing -- in the beginning of Savage Islands 2, you died in four moves if you didn't do the right thing. It starts off and you're running out of air and you're gonna die. It's that hard. I played it over and over again and the solution to the puzzle -- spoiler alert -- was you had to type "hyperventilate." You had to hyperventilate and that helps you get to the room with the air in it.
Of course.
I was like, "Wow, that kind of puzzle would not fly today." Back then it was okay to just be stumped and be like, "Argh, I don't know what to do!" Because then you'd go talk to your friend or talk to your dad and you'd sit down and trade seats and take turns typing.
Nowadays, people kind of expect to fly through games. Maybe you hit an obstacle but try for about 15 seconds and the obstacle passes. Will people tolerate just being stumped, trying to figure something out? I still think people are like that. That's one thing we found out making adventure games. There are people who love that, and there are a lot of people who just don't like that feeling at all. But I think the trick is to make that stage of being confused entertainment in itself, because when you do a good adventure game, you're kind of winking at the player the whole time. You don't know what to do, but you should be able to figure it out by looking. Like when you tell a good riddle. These are all the clues you need: if you think about it a little bit more you'll figure it out.
Sometimes you feel like you don't know something but you feel like you should be able to do it. That can be a pleasant sensation if it's just the right amount of time, just the right amount of difficulty. It can be very pleasant. If it's too hard, it's not pleasant at all.
I was a little stumped in that adventure game in helping you host the GDC awards.
Yeah?

I only found half of the jokes. I'm not even sure there were 20; were there really 20?
There were 22, yeah, yeah.
Wow.
Clint designed that game; our webgamer. He designed that game and I just helped out with the dialogue.
Did you play it? Could you get all the jokes?
Oh yeah, I won that. I beat the shit out of that game. What're you talking about?
[laughs] That's why you were able to host, because you finished the game. People who didn't finish the game weren't very good.
Exactly. That's how they chose me to host it; I won that game. I mean, I'm good at those adventure games because I know the important thing is to cheat. My daughter, I think, is going to be very good at playing adventure games, even though she is only a year old. Because she'll grab a toy and she'll bang it on all of her other toys in the room.
Trying all the items.
She's trying every item in the room with every other item in the room to see if it does something. I was like, "You are a natural-born adventure game player." She doesn't steal objects and hide them somewhere on her body, though. In some secret orifice.
That's still an issue with characters in adventure games -- they're complete kleptomaniacs. I hope she doesn't learn from that: you should steal everything you see because it might be useful later on.
And where are they putting all these things?
Exactly. You'll have to buy really big pants.
I think Steve Purcell is always making jokes about Max, that if you looked at a cross-section of his body, you would see that he was shoving all these inventory items up his butt.
Uh-huh ...
That's kind of gross.
It is.
I shouldn't say that. They wanted to do a little X-ray of him, they should. Okay, never mind. I can say that now without Lucas. I can say butt; I can say Max's butt.
Is there anything that you can't say with EA? Can you say whatever you want now?
I can talk about EA's butt.
You can? It's a pretty big butt.
It's nice looking. Nice ass. That's terrible!
They have huge ass-ets.
Yes.
It's a big business.
They've been really nice to me. I don't know if you saw the EA press conference, but they don't give me a script for anything, I can say what I want to say. I got to make a Lita Ford masturbation joke. They're nice.
They once called you creatively risky. Do you think you're creatively risky?
What game is worth doing that's not creatively risky? That's what I want to say.
"I'm good at those adventure games because I know the important thing is to cheat. " |
It's a big game. It's a little bigger team than Psychonauts, but the core team is essentially the same. You get a creative idea and then you pursue it, that's how it works. You don't have to choose what idea to do next. You get the idea and you do it.
This time this idea led to attention-getting things: it's rock music; loud; action; the acts; the blood; the hot babes; the music; all that stuff. It's just naturally going to get more attention than maybe a smoking skeleton gets.

EA is known for franchises, obviously. Do you think this will make you seriously consider making Brütal Legend as a franchise? How do you feel about that?
I would love to do that just because there were so many things that I wanted to get into this game that I couldn't. We've got all these characters and things that we just didn't have time to do, so I'd love to explore it some more. Especially now that we have our own company and we have a lot of creative people there and we can do more in the future, more than one game at once.
That's what always blocked me from doing sequels. I wanted to do a sequel to these games but I also wanted to do this new idea that I had. So now, I can maybe do both.
Do you think you'll want to take a break to do something smaller in-between these huge releases?
I'd love to do something small.
Like an XBLA game.
I'd love to do one of those. I've always said that, though I haven't done it. Let's see if I actually do it.
Now that you've sold out it'll be really easy.
Oh yeah! It should be super easy now that I'm a big sell-out.














Reader Comments (Page 1 of 2)
DeathroW @ Jun 9th 2009 6:12PM
You can have babies in GTAIV ?!
Autobot @ Jun 9th 2009 6:19PM
And kangaroos.
Chad Vanderbilt (Moptimus in Disguise) @ Jun 9th 2009 6:25PM
but can you have baby kangaroos?
MaliceMajorE15 @ Jun 9th 2009 6:29PM
im really thick. i couldnt work out wether or not they were joking or not
MystileArmor @ Jun 9th 2009 6:49PM
A baby koalaroo
Dirty @ Jun 9th 2009 6:53PM
Thicker than a snicker?
Timerider @ Jun 13th 2009 2:35PM
You just need to smash everything in a room against everything else and see what happens.
Sly [PSN SniperChameleon] @ Jun 9th 2009 6:15PM
that was the most random interview i've ever read. now i'm even more psyched for brutal legend. :D
MowDownJoe @ Jun 9th 2009 7:54PM
It's Ludwig interviewing Tim Schafer... of course it's going to be random! And awesome!
Master Bruce @ Jun 9th 2009 9:54PM
I agree, this interview made me pre-order!
DWells55 @ Jun 10th 2009 1:10AM
So I take it there was a sale on soapboxes?
Archon (PSN: Archonik, XBL: DarkARHN) @ Jun 9th 2009 6:21PM
Great interview. Really enjoyed the sense of humor. Good job.
time @ Jun 9th 2009 6:30PM
Tim Schafer is the best. Can't wait to buy this ggame.
Master Bruce @ Jun 9th 2009 9:55PM
Nice Ween avatar, btw
Alex M @ Jun 9th 2009 6:39PM
Kietzmann interviewing Schafer = gold.
I still have a bookmark to That Game. Pure awesome.
Cory @ Jun 9th 2009 6:41PM
lol wut?
Jack Hollow @ Jun 9th 2009 6:41PM
This just makes me like Mr. S-C-H-A-F-E-R even more.
+5 Psi Cards to Ludwig and Tim for a great interview
Shagittarius @ Jun 9th 2009 6:43PM
Your face, I want to punch it.
Nobledevil @ Jun 9th 2009 6:49PM
That interview made me lol a few times :)
He especially makes so many great points about the adventure genre and about people not tolerating being confused. I do the same thing - while I love a good puzzle that takes some thought for a few minutes and maybe a pencil and paper to figure out, I can't stand having to sit there for an hour while the game acts like it's smarter than me because it makes a solution intensely obscure.
Bubbameister33 @ Jun 9th 2009 6:51PM
Can I subcribe to your newsletter?
Roto13 @ Jun 9th 2009 6:52PM
What the hell are YOU going on about?
Roto13 @ Jun 9th 2009 6:52PM
"My daughter, I think, is going to be very good at playing adventure games, even though she is only a year old. Because she'll grab a toy and she'll bang it on all of her other toys in the room."
Yup. That's pretty much it. :P
Markusdragon @ Jun 9th 2009 6:52PM
No offense, but what the hell are you talking about Mr. Velsar?
JXCgunrunna @ Jun 9th 2009 6:56PM
I think Ludwig was perfect for this interview, Your sense of humor is not something to scoff at.
NT_ @ Jun 9th 2009 6:56PM
Great interview, Luddy. Hopefully, this game will eventually end up on PC, where a lot of us "older" U.S. metalheads like myself still hang out. ;)
AwesomeTown @ Jun 9th 2009 7:08PM
Awesome interview. Good job, Ludwig.
Nadril @ Jun 9th 2009 7:12PM
Awesome interview, very funny.
niakori @ Jun 9th 2009 7:14PM
Tim's my hero, btw I never got S-C-H-A-F-E-R wrong... cause the other way has too many letters and my fingers are lazy.
Desert Eagle @ Jun 9th 2009 7:15PM
Hmmm... where is that "LOLWUT?" pear picture when you need it?
Desert Eagle @ Jun 9th 2009 7:24PM
Nice interview Ludwig. Very entertaining, especially when you got to the GTA part and the one part talking about how Tim's daughter will be very good at adventure games.
Good job!
OnToGloryReturns @ Jun 9th 2009 7:31PM
Wow, Velsar just got slapped by meist3r.
@Velsar - you're the type of arrogant jerk no one likes, though most people won't tell you that because you're not worth it.
Just a heads up in case you ever take the time to wonder why you have no friends.
The Dark Wayne @ Jun 9th 2009 7:55PM
what's that you say Desert Eagle? http://knowyourmeme.com/i/409/original/lolwut.jpg
el serpiente @ Jun 9th 2009 7:59PM
Looks like I am not the only one who is tired of your douchebaggery Velsar.
I think it's time for you to take a hike.
The Dark Wayne @ Jun 9th 2009 8:06PM
if anything velsar you're reinforcing a stereotype, only instead of slack jawed slobbering BAWLS drinking troglodytes, it's the snooty asshole who thinks you are worthless because you never played psychonauts.
ArchiGamer @ Jun 9th 2009 8:09PM
What an awesome dude....
ArchiGamer @ Jun 9th 2009 8:10PM
Why must you be so annoying?
Bug Hunter @ Jun 9th 2009 8:16PM
This is the best interview I have ever read about anything!
Nick @ Jun 9th 2009 8:31PM
Not all video games need to question the meaning of life or have an incredibly engaging storyline. What the hell ever happened to a game simply being fun? If the game is enjoyable then who gives a shit if "stereotypes" about gamers are emphasized in it? Most people have enough of a sense of humor to laugh at themselves.
PojoMofo @ Jun 9th 2009 9:28PM
Luddy, absolutely fantastic interview, im just glad you were interviewing him and not Justin. I mean, can you imagine this guy interviewing Tim Scaeffer:
http://www.facebook.com/profile.php?id=1277288865&ref=profile#/photo.php?pid=1481351&op=11&o=all&view=all&subj=8702785815&aid=-1&oid=8702785815&id=500478586
ArchiGamer @ Jun 9th 2009 9:55PM
"I don't want stupid games like this with vulgarities, idiocy, and smoking and objectification and alcoholism to be focused on nor do I want games like GTA, which also further reinforces our stereotypes, as proven by hot coffee, the news, and of course multiple unfortunate deaths and suicides and murders, which while it may not be the games fault, the media eats it up and further targets us."
Let me comment on this part of your post, as it is the only part that makes any logical sense, for lack of a better word.
From what I gather of your post, is not that idiocy bothers you or immaturity as well, at least it seems so, its the fact that its portrayed in games. It almost seems that you want games to an outlet of positive creativity bordering on high values; in other words, you want the outlet to be highly mature. There is of course nothing wrong with that, but demanding, as it seems you are, games such as Brutal Legend not be created on the bases of furthering idiocy, immaturity, or stereotypes, if not exploiting such parts of life is acting upon paranoia or insanity.
But why is it that I call you paranoid or insane? This following lines shall prove you why I claim such a bold accusation.
Lets start here:
"...nor do I want games like GTA, which also further reinforces our stereotypes, as proven by hot coffee, the news, and of course multiple unfortunate deaths and suicides and murders..."
One thing as gamers when accused of such things as violent, idiots, and lazy, we tend to dismiss these ideas because we know how inaccurate they are. Furthermore, we certainly never try to agree with such statements, or nor we, as an example, believe that games can leave to deaths, either by acts of other human beings or self harm. Believing such inaccuracies actually furthers the stereotypes that we hate; believing lies can make them true when the one lying see it being taken as fact. If you don't want people to further stereotypes, then I suggest that you don't eat it up yourself.
"I don't want stupid games like this with vulgarities, idiocy, and smoking and objectification and alcoholism to be focused..."
Then what do you want to be represented? False ideals and dreams of a better world? Lets leave Brutal aside and focus on games as a whole. In fact, lets discuss other mediums.
Each of those "themes" are part of our world, and thinking that mediums such as video games or film can't portray such elements of our world is foolishly asking too much. To go in a tangent for a second, it strikes me odd that you objectify to such themes in video games; such an odd target to follow. If I was one to despise such manners of life I would rather take my personal vendetta to a more deserving mediums as TV or films or nature, but video games is far less important to go against.
Even more, the fact you don't like, lets say vulgarities, the mere fact that its represent in a game of all things seems to anger you. Here some advice on those problems you hate so much: If you don't like vulgar words, then don't pay attention to them; if you hate smoking or smokers, then educated them honestly and truthfully of the harms of it; if you hate objectification of lets say women, then don't treat them special but as fellow human beings; if alcoholism bothers you, then do something about it; and if the spread of idiocy is the main beef then fix the schools, be a better parent, and learn to be an adult.
Your noble cause, whatever it is, is lost in your own insanity and paranoia.
Vegnagun bwf @ Jun 9th 2009 10:06PM
Stop taunting me and release your game already, Tim.
el serpiente @ Jun 9th 2009 10:09PM
Man, when is the last time there was a real nutjob like this on joystiq?
OnToGloryReturns @ Jun 9th 2009 10:34PM
@Archigamer - well said. Whoever this idiot is is projecting his own insecurities with his constant meaningless diatribe about other people being stupid, stereotypes, etc. What he doesn't realize is that his attempts to sound oh so intelligent are transparent attempts to mask his own lack of self worth.
@Veslar - people who are secure and confident in their lives and hobbies don't worry about the things you're professing to be so up in arms about, and people who are actually intelligent are smart enough to not go around trying to prove it all the time as your clumsy attempts at prose demonstrate.
I'm a very smart person but I don't hold myself above people who don't match my intellect because I am smart enough to know that it doesn't make me better than them, and even if it did I wouldn't go calling them 'idiots' and put them down for their 'vulgar' tastes. Some of the best people I know have very little education or refinement but that doesn't stop them from being kind, honest, generous people - something they hold over you, I might add. At least in the kindness department.
Sinister Rouge @ Jun 9th 2009 10:39PM
SWEET GOOGLY MOOGLY! Please stop raping grammar Velsar. It's called a comma. It looks like this: (,) *remove the parentheses. Please don't try to pass as mature and intelligent when you cannot properly use grammar. Also, I would like to introduce you to my friend the semicolon: (;) He is a great pal of mine, and would love to be included in your nonsensical rants. Finally, it seems that you love run-on sentences. The Joystiq community would love it if you would respect the period. I believe Penny Arcade has done some comics about this...
P.S. I only criticize because of your profound dislike of "idiocy."
Sinister Rouge @ Jun 9th 2009 10:42PM
Great interview! I am still so excited for new Tim Schafer stuff. I thought he might have died! It made me sad...
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Jun 9th 2009 11:59PM
A sphincter sez idiocy.
Roto13 @ Jun 10th 2009 1:03AM
If I get cancer from your intense waves of stupidity, you'll hear from my lawyer.
dark_inchworm (on Steam!) dark inchworm (on XBL!) @ Jun 10th 2009 2:37AM
lol @ el serpiente... look who's talking, bitch.
Boff @ Jun 10th 2009 5:32AM
Ha ha brilliant interview! Thoroughly good read that was!! (As was all the Kietzmann vs Schafer stuff actually.)
KilgoreTrout XL @ Jun 10th 2009 11:11AM
Funny interview. Can't wait to check this one out. I should probably buy psychonauts on steam or something- I played the first level off a demo disc from OXM a while back, and remember it being weird and kinda cool. Didn't give it enough time to see if I actually liked it though.
This looks like metal band-diablo-starcraft, which is pretty awesome. Also, this game is going to sell like fucking hotcakes.