Way back in March of ought eight, Activision CEO Bobby Kotick wondered aloud
during a conference, "[What] would be the natural evolution of a property like Call of Duty
into a massively multiplayer environment -- how do you monetize that?" And it seems as though the company is working on that very question, if a survey spotted by Destructoid
holds any truth to it.
Referring to a handful of features (such as "new in-game content like map packs and betas," and "team-management services," among others), the survey asks participants "How likely are you to purchase or subscribe to this online service when the next Call of Duty
game comes out?" The survey goes into much gorier detail but, from what we can tell, it smells like Activision is testing the waters for that MMO-esque monetization that Kotick spoke of so long ago.