'New THQ' avoiding unacceptable waste, believes it 'can only succeed with great games'
by Alexander Sliwinski 
{ Jun 16th 2009 at 10:10AM }
THQ has been discussing a focus on the core and upping its quality levels for a while now. The company is also altering its image from being the king of licensed titles, to focusing on original IP (Darksiders) with "transmedia" opportunities. A fancy term, that at its core, means using original IP and selling it in various media streams like movies, comics and whatever else.
Although the interview doesn't reveal anything new, it is interesting to see THQ actually learning from its lower quality titles and heavily licensed past. Now we'll have to wait a while to see if consumers reward the "new THQ" with sales.
Reader Comments (Page 1 of 1)
jumpshot @ Jun 16th 2009 10:14AM
Hallelujah? I guess we'll see as we go...
tenor77 @ Jun 16th 2009 10:24AM
Talk is cheap. Games aren't.
Prove it.
F1: Basu Gasu Bakuhatsu @ Jun 16th 2009 10:26AM
Message to THQ:
NO SHIT!
Jordan Biffle @ Jun 16th 2009 10:28AM
Please get rid of WWE, its not that I don't like WWE, its just that I'm tired of the same damn game every year. I actually like to see EA get it so they can make another AKI wrestling game again.
Dirty @ Jun 16th 2009 10:41AM
Darksiders looks good from your impressions. Maybe THQ can be the new EA (in a good way).
Drew -- PS360: uphillbothways @ Jun 16th 2009 11:19AM
I thought that the new EA was the new EA. And I'm digging the new EA.
Dirty @ Jun 16th 2009 11:24AM
Well Actiblizzo is the new EA, and EA is the new Black, and maybe THQ can be black now too?
Jon @ Jun 16th 2009 10:44AM
Start with another great UFC game ... This time get rid of the 25 menus it takes to get to my career .. (Seriously what the heck was that about ?) Even with the game loaded on my HD it took 5 mins to get to my fighter
oxymoronx420 @ Jun 16th 2009 1:31PM
Seriously, what were they thinking....
A huge pile of menus just to apply a new sponsor to your trunks.
OMFG!
Whomever playtested that game needs a good spank and a lesson in usability.
ill trooper @ Jun 16th 2009 10:47AM
I'm sure they know this, but nearly EVERYONE thinks they're developing a good game while they're working on it.
sicsided @ Jun 16th 2009 11:37AM
Really depends on the company and the situation/pressure being put on it by the publisher.
Levi (God Hand Defense Force) @ Jun 16th 2009 11:35AM
So it's nothing but good new for THQ from now on? Sigh, I already miss that furious layoff axe.
Colin @ Jun 16th 2009 11:46AM
I bought Red Faction, enjoyed the crap out of it. Quality = High.
VicViper @ Jun 16th 2009 11:48AM
Yeah, it's got a few faults, but a lot of fun, with an innovative core.
Too bad THQ decided to launch it between Prototype and Infamous, two much higher profile 'open-world' games, and as a result, I fear it's gonna end up under the radar for a lot of people.
Geoff Gibson @ Jun 16th 2009 11:46AM
Well it seems like they just released two well received games:
UFC
Red Faction Guerrilla
Seems like they are on the right path. Maybe there's hope for the company after all!
Mr Khan @ Jun 16th 2009 11:46AM
I doubt they have what it takes
Storm Eagle @ Jun 16th 2009 11:52AM
I think they need a new logo to go along with their new image. Darksiders looks great, I've been watching that game for a long time now and it's looking better with age. Definitely can't wait for that one.
Colin @ Jun 16th 2009 11:55AM
Maybe it's just because I'm a fan and have been paying attention, but I think the word of mouth on Red Faction is much better the Prototype.
I have been playing inFamous too, it is also extremely awesome.
Dan peters @ Jun 18th 2009 9:27PM
More games like Red Faction: Guerrilla plz and I will keep buying them. If you haven't played RF:G, do it, you won't regret it.
uncle jesse @ Jun 16th 2009 1:31PM
UFC sales are strong and Red Faction got some great reviews. I hope it sells well, too. It's a lot of fun! Smashy, smashy!
I hope they can turn things around. Seems like they are on the right path.