"It's been a while. If you want to track it back the team has been working on that since the days of the original EyeToy." The EyeToy was released in 2003. That's more than enough time to come up with a name for the motion controller.
House told GI that bundling Motion Controllers in with every PlayStation 3 was "possible, but spring is a long way away." He declined to discuss price, again due to distance from release date.