Sega's Naoya Tsurumi promoted to lofty new position

by JC Fletcher { Jun 18th 2009 at 6:26PM }

The departure of Sega of America president and COO Simon Jeffery to the much happier-looking ngmoco:) has brought more changes to Sega's corporate Tower of Power. The company announced today that Naoya Tsurumi, former CEO of Sega of America, will now "assume worldwide responsibility for SEGA's Consumer Business, incorporating SEGA of Japan, SEGA of America and SEGA of Europe."

"This unified organization will better position SEGA for growth across these key markets," Tsurumi said in the press release announcing the promotion. It should be interesting to see how Tsurumi's new position will affect Sega's worldwide strategy, though we don't expect any change will be drastic enough for the company to just tell us what's going on with the Aliens games.

(Alternate joke for old-school Sega fans: we don't expect any change will be drastic enough for the company to bring Alex Kidd back to mascot duty.)

Tags: corporate, naoya-tsurumi, sega, sega-of-america

Reader Comments (Page 1 of 1)

Captain Planet @ Jun 18th 2009 7:28PM

No one can save Sega at this point. Sell your IPs and stop embarrassing yourself Sega.

Tim @ Jun 18th 2009 8:01PM

This is what it gets for NOT promoting Initial D, Sakura Taisen, Magic Knight Rayearth, etc., back in the Saturn era.

We can thank Bernie Stolar for that.

PS: Tell B.S. that Marvel VS Capcom: Clash of Super Heroes, a 2D game, was a system seller for the Dreamcast.

Sega Uranus @ Jun 18th 2009 8:39PM

I agree, Virtua Fighter 5, Virtua Fighter 5R, Empire: Total War, Worldwide Soccer Manager, The House of the Dead: EX, Virtua Tennis 3, The House of the Dead 4: Special Edition, R Tuned: Ultimate Street Racing, Rambo, Thunder Force VI, Let's Go Jungle, Let's make a Pro Baseball team, 2Spicy, SEGA Race TV, Valkyria Chronicles, Phantasy Star Zero, Yakuza 1, 2, Kenzan! and 3, Afterburner Climax, Block People, Harley Davidson, Bleach the Third and SEGA Rally Revo are all the worst games ever. In three years they made all of this crap.

WINterfang @ Jun 18th 2009 9:57PM

Don't forget about Phantasy star Portable, Condemned: Criminal origins,Crush and the Club. all crap.

Let's face it, SEGA has probably has make more good games that any of your favorite crappy company.

Jansperus @ Jun 22nd 2009 2:13AM

Those games might be totally awesome, but the suckage of Sonic Team far outweighs the awesomeness of those games. It'd be like if there was this wonderful man who built bridges and schools and hospitals that were the most awesome ever but also had sex with sheep. What do you think he would be known for? Well, that man's name is SEGA.

PS36Wii Fanboy @ Jun 19th 2009 2:13AM

While I really really am agitated with Sonic Team, I still gotta support Sega, they did at one point create some of the best games ever(Which was about 9 years ago..WHY NO DREAMCAST 2!)

I hope that they somehow get their shit together so they know what they are doing... even though it has been 9 years..

P.S. At least Sonic Rush was ok for Sonic Team