Take-Two announces push into Asia with NBA 2K Online
Did you know that at 1.3 billion people, the mainland Chinese population encompasses around 1/6th of the world's population? It's true! This might help to explain why Take-Two Interactive announced today not just the launch of NBA 2K Online -- an online basketball game for the Asian market -- but also the creation of Take-Two Asia, a new satellite office for the BioShock publisher.
The game is being co-developed by Take-Two and Chinese game company Tencent Holdings Limited for distribution in China and "other key markets" (notably Taiwan, South Korea and Southeast Asia). Information on the game's pricing structure or what it looks like or, well, anything really is rather scant, though we do know that it will include "all of the NBA teams, as well as current and retired NBA players." Will the game be free-to-play with microtransactions? Will it ever be offered on this side of the Pacific? Will we be able to showboat our jersey in a raucous celebration of happiness a la Kobe Bryant when we dunk on fools? We just don't know.
The game is being co-developed by Take-Two and Chinese game company Tencent Holdings Limited for distribution in China and "other key markets" (notably Taiwan, South Korea and Southeast Asia). Information on the game's pricing structure or what it looks like or, well, anything really is rather scant, though we do know that it will include "all of the NBA teams, as well as current and retired NBA players." Will the game be free-to-play with microtransactions? Will it ever be offered on this side of the Pacific? Will we be able to showboat our jersey in a raucous celebration of happiness a la Kobe Bryant when we dunk on fools? We just don't know.












Reader Comments (Page 1 of 1)
Sora @ Jun 23rd 2009 3:35PM
So is this an MMO or just a regular sports title with online capabilities?
Shimrra @ Jun 23rd 2009 3:35PM
Well we all know the asians love basketball. They love to be constantly reminded on how short they are compared to everyone in the world ;)
joeybeast @ Jun 23rd 2009 3:52PM
How comes they aren't publishing Table Tennis Online is beyond me.
Shimrra @ Jun 23rd 2009 4:02PM
Well it was Basketball or Hockey. So we know Take Two made the great decision.
Papa Midnight @ Jun 23rd 2009 10:02PM
And yet the tallest player in the NBA is Chinese. Nice one...
Shagittarius @ Jun 23rd 2009 3:35PM
Will the baskets be lower?
copa @ Jun 23rd 2009 3:55PM
You do realize who the tallest player in the NBA is, don't you?
SpekOpz @ Jun 23rd 2009 3:38PM
I bet anything this is going to be subscription base. Piracy is still a huge problem in China. They made fake baby formula for crying out loud.
tmacairjordan87 @ Jun 23rd 2009 3:39PM
This will be HUGE if done right. China is crazy about basketball ever since Yao Ming got in the NBA, but most of them branched out and learned about it too which I greatly respect. Smart move by Take Two.
Hexen @ Jun 23rd 2009 3:57PM
This is especially good for Yao Ming since he will probably be in the cover of the game every year it comes out.
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Jun 23rd 2009 4:07PM
OH NOES! Glorious people's republic of 2! Looks like they can finally sell all those copies of gta chinatown wars! ZING!
Timstew @ Jun 23rd 2009 4:31PM
Wow, several racist comments already. Ban-hammer action wanted.
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Jun 23rd 2009 5:11PM
Waaaaaaaaaaaa welcome to the real world and the internet dude.
Brendan H @ Jun 23rd 2009 7:01PM
@Wicker man: Well, in the "real world" as well as this message board, there are consequences for actions. And you are basically conceding that what you said was racist, but it's ok because racism exists.
Way to go! You truly are a master-debater!
Papa Midnight @ Jun 23rd 2009 10:03PM
You wish to talk real world? In the real world, most of you wouldn't have the stones to say what you do online. That's the real world. Welcome to it.
THE WICKER MAN (BWF) (GT: Dalek Prime) @ Jun 24th 2009 12:33PM
@ BRENDAN I did not express any racist comment you whiny little shit. My point is that the internet and peoples behavior on it is always bad. In my comment I made a joke. Im sure a filthy little hypocrite like you laughs at every little stereotyped based joke you hear on Family Guy, South Park, or whatever network drivel you watch you humorless prig. My comment was that a game with china would sell well IN CHINA. Any racism you imply is from your own stereotypes now please stfu and spare me your illogical reasoning.