DJ Hero 'more mainstream' than Guitar Hero, Activision CEO says
by James Ransom-Wiley 
on Jun 25th 2009 3:00PM
DJ Hero might be the cliquish kid sister in Activision's
branching "Hero" family, but it belongs to a
really big clique, according to CEO Mike Griffith. "It's certainly hitting a more mainstream and expanded audience from
Guitar Hero," Griffith said of the
spin-off in an interview with
GI.biz. As expansive as the
Guitar Hero catalog has grown over the years (enough to re-release a disc of "
greatest hits"), there's potential for
DJ Hero to reach far beyond, literally mixing in, well,
anything.While Griffith has his sights set on some 300 million
Hero-less households, developer FreeStyleGames must be a bit more narrow-minded, lest
DJ Hero come out as a cacophonous mashup. As mainstream as turntablists have become, they're still spinning for a variety of crowds. There's a difference between a game for everyone and a game
with something for everyone. So it's simple then? All
DJ Hero has to be is the greatest mixtape of all time.
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