DJ Hero might be the cliquish kid sister in Activision's branching "Hero" family, but it belongs to a really big clique, according to CEO Mike Griffith. "It's certainly hitting a more mainstream and expanded audience from Guitar Hero," Griffith said of the spin-off in an interview with GI.biz. As expansive as the Guitar Hero catalog has grown over the years (enough to re-release a disc of "greatest hits"), there's potential for DJ Hero to reach far beyond, literally mixing in, well, anything.
While Griffith has his sights set on some 300 million Hero-less households, developer FreeStyleGames must be a bit more narrow-minded, lest DJ Hero come out as a cacophonous mashup. As mainstream as turntablists have become, they're still spinning for a variety of crowds. There's a difference between a game for everyone and a game with something for everyone. So it's simple then? All DJ Hero has to be is the greatest mixtape of all time.
Reader Comments (87)
Posted: Jun 25th 2009 3:38PM StormEagle said
And you've completely overshot the point of this thread, sammy. No one here is calling into question the appeal of one music genre to any group of people. It's the simple fact that DJ'ing isn't a mainstream activity.
Anybody's who anybody can play the fucking air guitar.
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Anybody's who anybody can play the fucking air guitar.
Posted: Jun 25th 2009 3:48PM (Unverified) said
But that's not the point is it? I actually play bass guitar but I have no interest in Guitar Hero. I have never touched a turntable in my life but am mega interested in DJ Hero.
That's because I prefer pop, dance, house and R&B music more than the various rock music genres.
So I think the music the games offer does make a difference, regardless of the activity. By all accounts DJ Hero is pretty easy to play on the easier difficulties to, so it's not like people are going to be anymore thrown off by the difficulty than Guitar Hero.
On the easiest difficulty you spin the disc in time. I think everyone knows that to DJ you spin discs.
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That's because I prefer pop, dance, house and R&B music more than the various rock music genres.
So I think the music the games offer does make a difference, regardless of the activity. By all accounts DJ Hero is pretty easy to play on the easier difficulties to, so it's not like people are going to be anymore thrown off by the difficulty than Guitar Hero.
On the easiest difficulty you spin the disc in time. I think everyone knows that to DJ you spin discs.
Posted: Jun 25th 2009 3:52PM StormEagle said
I'm sorry sammy, I didn't know that you had any real hands-on time with DJ Hero. Because I'm 100% sure you haven't. You're just speculating from what you've see/read. And again, no one's calling into question the appeal of the music. If you like the music than more power to you. But I've read post after post on this game and watched countless vids to boot and still have no idea who the hell this game is supposed to work. Especially with the buttons on the friggin record.
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Posted: Jun 25th 2009 4:09PM (Unverified) said
I'm quoting from a developer in an interview. They obviously playing the game on hard difficulty to show the depth of the game. But you'll note from the interview how they talk about the varying difficulty.
http://www.youtube.com/watch?v=4Xneu1BXdUA
I understand where you're coming from but I don't think they're going to overlook the fact that the game has to be simple to play.
Coming from GiantBomb, they claim the game makes sense when in your hand. At the end of the day DJing is about moving between tracks. I understand that's not as initially simple as picking up a guitar but I think if they can get the game into peoples hands, then the music within the game will make the final purchasing decision.
All of those music games have a learning curve as it is. Guitar Hero has had time to settle in peoples minds now and has become acceptable. But anyone new coming to that has to deal with learning curve. Yes it may well be instantly more obvious what you have to DO - but you know, it's still tough.
If they get the difficulties right and ease people into it, I think the game will sell on the strength of its music... which IS more mainstream than the rock route.
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http://www.youtube.com/watch?v=4Xneu1BXdUA
I understand where you're coming from but I don't think they're going to overlook the fact that the game has to be simple to play.
Coming from GiantBomb, they claim the game makes sense when in your hand. At the end of the day DJing is about moving between tracks. I understand that's not as initially simple as picking up a guitar but I think if they can get the game into peoples hands, then the music within the game will make the final purchasing decision.
All of those music games have a learning curve as it is. Guitar Hero has had time to settle in peoples minds now and has become acceptable. But anyone new coming to that has to deal with learning curve. Yes it may well be instantly more obvious what you have to DO - but you know, it's still tough.
If they get the difficulties right and ease people into it, I think the game will sell on the strength of its music... which IS more mainstream than the rock route.
Posted: Jun 25th 2009 5:06PM Credge said
Sammy, as much as I know you'd like to think the DJ'ng found in DJ Hero is some sort of popular activity, it isn't. It's a niche crowd.
To assume that playing the guitar is a niche thing, I'd like to point you to the majority of music shops. They sell guitars, basses, maybe drums, and MAYBE a keyboard. Sometimes they'll sell a random marching band or concert hall instrument.
The only store I've ever seen sell DJ'ng equipment, like the kind of DJ'ng you'd be doing in DJ Hero, is either online at Musicians Friend (or other instrument selling website) or at a Guitar Center. I'm sure you can appreciate the irony of the that.
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To assume that playing the guitar is a niche thing, I'd like to point you to the majority of music shops. They sell guitars, basses, maybe drums, and MAYBE a keyboard. Sometimes they'll sell a random marching band or concert hall instrument.
The only store I've ever seen sell DJ'ng equipment, like the kind of DJ'ng you'd be doing in DJ Hero, is either online at Musicians Friend (or other instrument selling website) or at a Guitar Center. I'm sure you can appreciate the irony of the that.
Posted: Jun 25th 2009 4:45PM (Unverified) said
RAP SUCKS!!!!!!!!!!!!!
Posted: Jun 25th 2009 3:33PM redjack said
"As mainstream as turntablists have become"
Where? When? Did I get the memo?
Or are they talking producers and MCs? DJs have been dead in Rap for a long time now. Still noticed in underground hip hop and revered in electronic music but who listens to those these days? Unless there's been a resurgence I missed somewhere.
Where? When? Did I get the memo?
Or are they talking producers and MCs? DJs have been dead in Rap for a long time now. Still noticed in underground hip hop and revered in electronic music but who listens to those these days? Unless there's been a resurgence I missed somewhere.
Posted: Jun 25th 2009 3:54PM redjack said
Numark's good, I've seen some really good sets from him. Cut Chemist is just plain insane. Always magic to see him and DJ Shadow together. Then you have people like DJ Qbert or Birdy Nam Nam. All amazing turntablists. And all people your normal rap fan would say "What? Who?" if you mentioned them.
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Posted: Jun 25th 2009 3:57PM Da Largest said
"Unless there's been a resurgence I missed somewhere."
Pretty much.
Anywhos, yeah, Cut Chemist is a beast. So is Edan, some of his collabs with Mr. Lif are pretty damn sweet.
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Pretty much.
Anywhos, yeah, Cut Chemist is a beast. So is Edan, some of his collabs with Mr. Lif are pretty damn sweet.
Posted: Jun 25th 2009 3:34PM sithyaoigamer said
I wasn't interested at first for DJ Hero, but after I saw a few videos on it....
I HAZ TO HAVE IT NOW !!!
I HAZ TO HAVE IT NOW !!!
Posted: Jun 25th 2009 3:35PM Mr Bungo said
This seems misguided on Activision's part. Even if a lot of the R&B/Dance tracks in this game are more popular overall than rock, they may be missing something else. Pretending to play an instrument (or actually singing) seems a lot more accessible as an activity than pretending to be mixing and scratching.
Mixing turntables is a fairly abstract way of interacting with music to begin with, and the game seems even more abstracted from that, with buttons on the "record" and all.
People instinctively know what you do with a guitar, drums, or mike. A turntable with buttons and knobs may be as foreign to casual players as a Dual Shock 3.
The game itself has been well received in previews, so it may be great, but as far as "mainstream" and accessible, we'll see.
Mixing turntables is a fairly abstract way of interacting with music to begin with, and the game seems even more abstracted from that, with buttons on the "record" and all.
People instinctively know what you do with a guitar, drums, or mike. A turntable with buttons and knobs may be as foreign to casual players as a Dual Shock 3.
The game itself has been well received in previews, so it may be great, but as far as "mainstream" and accessible, we'll see.
Posted: Jun 25th 2009 3:37PM Maulok said
You know it's true because of all the people who walk around playing "Air Scratch". Seriously, who has ever heard of "Air Guitar?" That's just stupid.
Posted: Jun 25th 2009 3:43PM Petebot330 said
I haven’t seen a track list for this game yet. What kind of songs are on it? I would assume with the name DJ Hero it would be more geared toward music that uses DJs like rap and techno. Are they dropping in Pop hits like Beyonce and That umbrella girl?
I would hope that, like guitar hero and rock band, that there would be some more obscure stuff slipped in.
I would hope that, like guitar hero and rock band, that there would be some more obscure stuff slipped in.
Posted: Jun 25th 2009 3:50PM (Unverified) said
its basically dance mixes and electronic.
The problem I have is that a majority of mainstream songs in those genres are shit. For every Paul van Dyk there are hundreds of $2 hacks music labels hire to wring a few extra dollars out of a song.
http://www.youtube.com/watch?v=R1UJXVcdKTY&feature=channel_page
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The problem I have is that a majority of mainstream songs in those genres are shit. For every Paul van Dyk there are hundreds of $2 hacks music labels hire to wring a few extra dollars out of a song.
http://www.youtube.com/watch?v=R1UJXVcdKTY&feature=channel_page
Posted: Jun 25th 2009 3:56PM (Unverified) said
I think the Activision CEO has lost his mind.
Posted: Jun 25th 2009 3:57PM (Unverified) said
One of the most classic rock songs ever:
http://www.youtube.com/watch?v=k816dPQyPAM
Modern Popular Hip-Hop Gayness:
http://www.youtube.com/watch?v=vum3qgoh0x4&feature=channel_page
While I am aware this is just your standard corporate bullshit, please compare the number of views and tell me that the latter genre isn't much more mainstream than the former.
http://www.youtube.com/watch?v=k816dPQyPAM
Modern Popular Hip-Hop Gayness:
http://www.youtube.com/watch?v=vum3qgoh0x4&feature=channel_page
While I am aware this is just your standard corporate bullshit, please compare the number of views and tell me that the latter genre isn't much more mainstream than the former.
Posted: Jun 25th 2009 3:59PM Da Largest said
Imagine how awful it feels for a fan of hip hop, to constantly be reminded that it's shit like that bottom link there that makes the rounds these days and not the good shit.
Rap has mainstream appeal - it's just that the majority of what'll appeal to Activision's target demographic, well, uh, fucking sucks.
Reply
Rap has mainstream appeal - it's just that the majority of what'll appeal to Activision's target demographic, well, uh, fucking sucks.
Posted: Jun 25th 2009 4:08PM (Unverified) said
whatever brah.
Soulja Boy is a modern day Henry Wadsworth Longfellow
Reply
Soulja Boy is a modern day Henry Wadsworth Longfellow
Posted: Jun 25th 2009 5:08PM F1 Basu Gasu Bakuhatsu said
@Girugamuk
Even if that was a joke you deserve to die.
Reply
Even if that was a joke you deserve to die.
Posted: Jun 25th 2009 4:03PM (Unverified) said
Basically, what they're saying in this release, is that DJ Hero is for black people, and Guitar Hero is for white people.
Posted: Jun 26th 2009 9:32AM (Unverified) said
Actually, even though most rap "artists" are black, the single largest group of listeners are white teenage boys. How about that.
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Posted: Jun 25th 2009 4:16PM Ducarta said
This appeals to me more than guitar hero because .... I already play guitar .
Posted: Jun 25th 2009 5:04PM F1 Basu Gasu Bakuhatsu said
Every time I see that fucking screenshot my carpel tunnel flares up.
Seriously that looks painful not fun!
Seriously that looks painful not fun!
Posted: Jun 25th 2009 5:05PM Sstavix said
I'm sure there will be a handful of people who will want this game....
I won't be one of them. I'm not terribly fond of hip-hop or rap. The playlist could only have 10 tracks on it and they'd still sound pretty much all alike to me. Heck, you could really make it like the club scene and obscure everything but repetitive, thudding bass to really complete the illusion....
The idea that this game would have more mainstream appeal than Guitar Hero or Rock band is ludicrous. There is a wide variety of genres that they can do with the predecessors (Mariachi Hero, anyone? :P ). Heck, even my wife is interested in Rock Band 2 because of the country and '80s songs that you can play with it, and she's not much of a video game junkie.
With DJ Hero you can do rap, hip hop, techno... that's about it. Sure, there's a target demographic, but it's wishful thinking to call it "mainstream."
I won't be one of them. I'm not terribly fond of hip-hop or rap. The playlist could only have 10 tracks on it and they'd still sound pretty much all alike to me. Heck, you could really make it like the club scene and obscure everything but repetitive, thudding bass to really complete the illusion....
The idea that this game would have more mainstream appeal than Guitar Hero or Rock band is ludicrous. There is a wide variety of genres that they can do with the predecessors (Mariachi Hero, anyone? :P ). Heck, even my wife is interested in Rock Band 2 because of the country and '80s songs that you can play with it, and she's not much of a video game junkie.
With DJ Hero you can do rap, hip hop, techno... that's about it. Sure, there's a target demographic, but it's wishful thinking to call it "mainstream."
Posted: Jun 25th 2009 6:04PM (Unverified) said
Off topic:
R.I.P. Michael Jackson.
R.I.P. Michael Jackson.
Posted: Jun 25th 2009 8:26PM (Unverified) said
Rest in peace Mike. Thriller will always be one of my favorite songs and videos of all time.
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Posted: Jun 25th 2009 6:22PM STiger said
Yet another disgusting American-made rhythm game. 8o
Posted: Jun 25th 2009 7:30PM (Unverified) said
The only way I buy this is if they have Gay Fish on the game!
Posted: Jun 25th 2009 8:37PM (Unverified) said
The quote is stupid but I maintain this could still be a really cool game, if you're interested in that kind of music anyway (mashups and remixes).
Posted: Jun 26th 2009 1:16PM erh said
Last time I walked into a music store, the section of generic rock music was ten times as large as the section of dance and electronic music. More mainstream? Not by a long shot.
Plus, anyone who's interested in DJ'ing can pick up software to make their own music. There's no need for a game.
Plus, anyone who's interested in DJ'ing can pick up software to make their own music. There's no need for a game.
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